One of the best and most accepted ways to generate publicity for your internet business is to create optimised press releases. But, what exactly are press releases? When we think of press releases, we generally think of them in the context of news releases. Those still exist and are still used, but online press releases in the context of business are more akin to publicity blasts or advertisements that can be used to generate much-needed publicity for a company to help grow it and establish its brand.

Make Them Easy To Understand

Press releases, like your web site’s content, should be written so they’re easily read and understood. Getting thousands of users to see your press release can actually harm your company’s reputation if it’s obvious it’s been written solely to please the search engines.

So, although optimising your press release for the search engines is important, like your web site’s content, it also needs to be written for human readers. Failing to do so can do more harm to your company than good.

What Is An Optimised Press Release?

The first thing that needs to be made clear is that any publicity is NOT necessarily better than none at all if the publicity itself is poorly managed. So, although you may decide to take on some of the PR tasks yourself, it should be borne in mind that the creation of effective optimised releases requires knowledge of public relations writing as well as the ability to enhance the release with keywords specifically for SEO purposes.

A professional expert in online PR can provide these same services for you as well as handling the distribution and any other aspects of your campaigns.

Other optimisation techniques include adding photos and graphics named using appropriate keywords to stimulate interest, as well as embedding video and/or audio clips. Bear in mind that a press release can also double as a web page; in fact, companies on a low budget can often get ranked just using well-optimised press releases.

Running A Press Release Campaign

Having determined to embark on a press release campaign, a commitment to the process is required, meaning that releases need to be scheduled, results evaluated and finally adjustments made where necessary.

To achieve optimal results, it’s essential to provide quality content and it’s recommended that releases be published prior to Wednesday and at least 4 releases be published annually.

A well-run press release campaign will increase your internet business‘s relevance and, as a result, its page rank, and can be an integral part of your company’s search engine optimisation (SEO) programme.

A UK internet business coach can help you set up and run your press release campaign and advise you on how to make maximum use of press releases.

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