If you are an internet business owner, you can’t fail to have noticed the surge in interest in local search, both from users and search engines. So, like most of the other major search engines, Yahoo! is moving vigorously into the local search field. Witness the launch of Local Offers, in which Yahoo! has established partnerships with both offline and online merchants in order to provide local offers online.

Time To Get Personal

The concept of local online is really taking off with new sources of advertising and content appearing all the time. All well and good, but consumers no longer want generalised offers and content; they want to see all this stuff personalised and tailored to their particular wants and needs.

And this is where Yahoo! Local Offers comes in, because it aims to streamline the presentation of personalised content for the end user by removing all the complexity and barriers to getting relevant local deals.

Yahoo! Offers Massive Audience

Yahoo! has more than 180 million U.S. visitors and so can provide its online partners massive potential for user targeting and engagement, and the possibility of sizable business growth for its merchant partners both online and through local foot traffic.

Amongst the partners at the initial launch of Local Offers were such big players in the deal field as Groupon, Coupons.com and Tippr, amongst others, and the number of partners is likely to grow substantially in the future as companies see the possibility of getting their brand in front of Yahoo!’s huge audience. They’ll benefit from the reach of such a large partner as Yahoo! to provide them with badly-needed exposure courtesy of Yahoo!’s massive distribution channel.

This is great news from the consumer’s standpoint, since they are generally inundated with both online and offline offers, leaving them feeling overwhelmed and a bit punch-drunk from the advertising onslaught. This new service will aggregate deals from several special deal sources and present them to the consumer at once instead of piecemeal, reducing the feeling that they are being bombarded and making them much more open to new offers.

Make A Deal With Yahoo!

Local Offers is open to all businesses offering “deals” whether that be companies offering a “deal of the day” or direct marketing.

So, how do you go about getting your company on board as a partner in Yahoo!’s Local Offers programme? It’s currently still in private beta, but one option would be Tippr.com, which is a group buying site already partnered with Yahoo! in the Local Offers programme. If you get your company affiliated with Tippr and use their PoweredByTippr group buying platform, your company can also participate in Local Offers and offer your own daily deals. The consumer gets more (and better) deals while the merchants get exposure to many more consumers, hopefully resulting in many more customers.

Get a huge boost in exposure for your internet business by offering daily deals through Yahoo!’s new Local Offers service.

A UK internet business coach can work with you to set up daily deals for your company and get massive exposure for your brand through Yahoo!’s Local Offers programme.

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