Facebook now boasts over half a billion users, so isn’t it time your internet business used that to your advantage? We think so, so let’s take a look at some ways your internet business can benefit financially through Facebook.

Approach With Care

Since Facebook is a social network, using the same approach with its users as you might in normal business situations will backfire pretty badly. Users on Facebook are there to socialise through sharing experiences, photos and videos and aren’t there to buy products.

Before you start using Facebook as a sales outlet, you should set up a 3 step strategy to establish relationships with your brand’s fans, create interesting and engaging content and finally measure results.

Step 1 – Engage With Users Who Like Your Page

The first thing you need to do is create a page for your business which stands out from all the other businesses on Facebook. One of the best ways to do this is through the use of apps, which can be shared with friends, and which can have a dramatic impact on your company’s ROI.

Another design aspect to take advantage of is the use of a separate tab on which to display products and services and so avoid forcing the same on your fans, who may click the “unlike” button otherwise and end up dismissing your brand, maybe for good.

Visit Facebook’s app directory to select some of the amazing apps available.

Step 2 – Create Interesting And Engaging Content

With the emergence of Facebook for e-commerce purposes, a new type of search engine optimisation (SEO) has come into being revolving around news feeds.

What determines which news feeds appear on a user’s page are the following:

  • how often the user interacts with a page
  • the number of likes or comments a post has
  • how old the post is

If the content you create on your page follows the above formula, updates will be seen by your fans. If not, you may find your company with no fans.

If you’re just trying to get your company established on Facebook, a good option to try is Facebook advertising. Ads can be delivered to people based on the preferences specified in their profile. Not only that but Facebook can give you an idea of how effective your ad will be before it’s placed, saving you from potentially wasting your advertising money.

Step 3 – Measure Campaign Performance

You can get invaluable customer information using Facebook Insights to review customers’ country of residence, age and gender to make changes to or enhance your Facebook strategy. After analysing the data, you can determine the best content to offer, what your current audience is and what type of improvements you might want to make.

As should be clear from the foregoing, Facebook requires a different approach compared to “business as usual”. It’s all about connecting with people and developing ongoing relationships with your target audience by bringing a human touch to your customer interactions. Create a dialogue with your fans, gain their trust and confidence and you’ll be successful at monetising Facebook for your internet business.

A UK internet business coach is well versed in Facebook and how to set your internet business up to take advantage of the opportunity to increase your profits through Facebook.

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