Making comments on other web sites and getting links back to your internet business‘s web site is one of the primary methods of getting exposure for your brand and should be a weapon in every business’s search engine optimisation (SEO) arsenal.

This is a great way for you and your company to share your thoughts and opinions, get yourself recognised as an expert and get your brand recognised in  the form of increased exposure.

Not All Comments Are Good Comments

When you do comment on other sites, it’s important to make sure you provide quality, informed posts to develop the trust and respect of users reading your posts and to get your brand noticed. If not, you run the risk of being regarded as a “spammer” whose only goal is to get a link back to your site, and thus actually end up damaging your brand.

To help you make sure your comments are appropriate and meaningful, here are 5 tips that you can use on your own and others’ web sites.

Five Tips To Guarantee Comment Engagement

1. Take Part In The Ongoing Conversation

If you find a comment thread that is relevant to your business, you’d want to add something meaningful to the conversation that can enhance not only your reputation, but that of your brand. Adding a comment that is irrelevant and/or completely off-topic not only doesn’t help anybody, but can do irreparable damage to your credibility as an individual and ruin the reputation of your brand.

2. Rewarding Positive Contributions Shows You Care

If somebody leaves a noteworthy comment on your web site or blog, just take a moment to acknowledge that comment with a comment of your own or by sending an email. This will help foster relationships and encourage further contributions.

3. Bring A Halt To Disruptive Behaviour Immediately

In the same way you should be quick to reward positive behaviour, you should probably act even more quickly to stamp out disruptive behaviour. If you’re doing the commenting, avoid engaging in threatening or inflammatory remarks, as this could lead to you being banned. You yourself should be equally swift to react to such behaviour by banning the IP involved. Act swiftly and positively and you’ll be doing your part to help stamp out negative behaviour.

4. Back Up Comments With Supporting Data And Arguments

It’s one thing leaving a comment and providing information or insights, but supplying supporting arguments and/or data adds a whole new dimension and immense value to that same comment. The supporting information you provide may be a link to another site or a written piece detailing the research you’ve done, but, either way, everyone benefits in the long run.

5. Be Upfront About Personal Interests

If you’re making a comment and representing your company or business, it’s always best to be as transparent as possible and to make it known that you have a vested interest. Otherwise, you’ll end up being exposed later and the damage could be far-reaching.

Commenting is a great way to spread the word about your internet business, and to foster a sense of community on your own web site.

A UK internet business coach will work with you to develop the art of making your comments valuable to the community and to furthering the influence of your brand.

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