As part of your internet business‘s search engine optimisation (SEO) strategy, it’s highly recommended you have a blog to help drive traffic to your main site. There are many options available as to the platform you choose, on which to build your blog, but one of the most popular, most powerful and most versatile is WordPress.

So, let’s say you’ve created your blog using WordPress, and you’re not getting the results you want in terms of conversions. You decide you need to make changes to your site to try to improve your conversion rates, but, as with changes you’ve made before, it’s a bit of a hit-or-miss affair since you’ve no way of testing which of the options you’re considering might work best.

What do you do?

Test To Discover What Works Best

Instead of making changes to your blog and publishing them only to discover they don’t work, or, at least, don’t give you the results you’re looking for, a better alternative is to perform split testing to find out which of your choices would work best.

It’s surprising how little consideration is given to the idea of split testing where WordPress is concerned. If you don’t perform any testing, how can you know the answers to questions like, “Are the headlines in my posts receiving clicks?”, or, “What’s the best location on a screen for my calls to action?”?

Help Is At Hand

Fortunately, taking care of the task of split testing has been made a lot easier thanks to the availability of several WordPress plug-ins.

1. Headline Split Tester

An interesting, enticing headline can make the difference between whether a visitor reads the rest of your post or clicks through to another web site. This new plug-in lets bloggers test alternative headlines for every post. Each headline is displayed and alternated with the other in random sequence up to a maximum number of “headline views” and the number of clicks each headline gets is tracked. The headline that receives the most clicks is then declared “the winner” and used as that post’s headline from that point on.

2. SES Theme Split Test

Almost as important to the success of a blog as the headline is the theme, or template, selected to represent that blog. With this plug-in two templates can be alternated along with the various elements within the template that may help affect conversions. The results of user on-page activity are tracked through the use of custom segments available within Google Analytics.

3. Visual Website Optimzer

This is a commercial plug-in which allows blog owners to connect to their VWO account to create and test several versions of their blog, each with different activities users can do, to see how each fares as far as web site traffic is concerned. There is a fee associated with this plug-in, but a 30 day trial version is available that allows testing of up to 1,000 visitors, but which can only be run once.

Armed with these plug-ins, you’ll be able to test most of the features of your internet business‘s WordPress blog and take the guesswork out of what works best.

You can take advantage of a UK internet marketing service for help installing and using these plug-ins and for any WordPress-related help you may need.

Be Sociable, Share!