Have you got unused or underutilised real estate on your internet business web site? If so, you may want to take a look at a new form of online advertising that is currently in vogue on the internet.

Online advertising has generally been regarded as intrusive and, overall, generally as more of an irritant than a help, with users more often than not either just ignoring the ads or skipping right by them as soon as they can. But, that may all be about to change.

Introducing A New Form Of Advertising

A new method of presenting ads on the web is becoming very popular thanks to its unobtrusive nature. In fact, it’s so unobtrusive you may have come across it without even realising it.

This new form of online advertising is known as Ambient Point of Action, or APA, advertising, and each ad covers the entire page of a web site while a user is working on a specific task, such as entering a search query or logging into a web site.

Unlike online ads you’re accustomed to seeing, which require that the user either close the advertisement or wait until it transitions to the next step of the user’s desired end result, APA ads remain in the background and are displayed until the user completes the task they’re working on, at which point the ad disappears. These ads are exclusive, in that no other ads are displayed while they’re being shown; they are also interactive, in that they’re triggered by a user action. But they aren’t intrusive, since they don’t cause any interruptions in the user’s work flow.

Making Good Use Of Vacant Real Estate

This type of ad can be installed on any page that requires some kind of temporary user interaction, typically a login or search page. The login page for Yahoo! e-mail provides an excellent example of an Ambient Point of Action ad, where the actual login area is quite small, leaving the rest of the page (previously empty, unused web page real estate) available for an ad.

As counter-intuitive as it may seem, unlike rotating or flashing banner ads or ads that take up the whole page and prevent the user from completing the task at hand, APA ads may actually enhance a web page’s design while allowing the user to interact with the web site immediately. Hard to believe, isn’t it – an ad actually enhancing the user experience!

If your web site has vacant real estate, an advertiser may want to take advantage of it to promote their business reasonably cheaply while at the same time enhancing your own internet business with ads from reputable merchants.

A UK internet business coach can help you implement this new, unobtrusive form of advertising and enhance not only your web site but your user’s experience.

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