In case you’re still not convinced of the importance of social media platforms, and Facebook in particular, as far as the marketing of your internet business is concerned, recent figures released by comScore may finally do the trick.

Facebook’s Continued Unprecedented Growth

The latest traffic figures released by comScore show that Facebook has overtaken Yahoo! and moved into third place on the list of most visited sites on the internet with an estimated 648 million unique users visiting the site worldwide, according to comScore’s November 2010 report, pushing it past Yahoo!’s estimated November total of 630 million visitors.

Google still remains top of the heap as of November 2010, having had about 970 million unique visitors, with Microsoft in second place with 890 million, and Facebook now occupying the third slot.

Facebook had been catching up to Yahoo! pretty rapidly all through the year, so it’s no big surprise, given the social media giant’s incredible growth, that it finally took over the third spot from Yahoo!. The two sites had been in a virtual tie for third place according to comScore’s October 2010 report, with about 633 million visitors each worldwide.

Facebook now probably has its sights set, whether intentionally or otherwise, on software colossus Microsoft, and, given Facebook’s meteoric rise over the last year or so, who would bet against that happening before too long?

Charting Facebook’s Meteoric Rise

Back in July 2009 Facebook was in fifth place, just behind the Wikimedia Foundation sites (these include the sites Wikipedia, WikiAnswers, etc.), which it passed up the following month, holding on to that fourth position for about a year and a half until this latest jump.

Other notable scalps left in the wake of its global meteoric rise include MySpace (surpassed in April 2008), Amazon (passed up in August 2008), eBay (falling victim in January 2009), AOL (beaten out in February 2009), and now Yahoo!. That is some pretty impressive conquests already, and there’s no sign of the momentum slowing yet.

Other achievements of note are that Facebook is now the U.S.’s second largest video site, second only to Google (which owns YouTube, of course), and has the fourth largest number of display ads currently in the U.S.

It should be borne in mind that Facebook’s numbers differ slightly from comScore’s, clocking in at a scant 550 million visitors worldwide.

However you slice it, Facebook has a massive presence on the internet and continues to grow leaps and bounds, and if your internet business isn’t yet part of the ever-increasing wave, you’ll be missing out on what could be the business opportunity of a lifetime.

An internet marketing service can help you take advantage of Facebook’s growing influence and position your business for future growth and success. Take advantage of their expertise today.

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