In order to get your internet business‘s web site ranked highly in the search engines, one of the most important things you need to do is build high-quality inbound links. This should already be an integral part of your search engine optimisation (SEO) strategy anyway, but, in view of Google’s recent algorithm changes, takes on an even more important role.

Building Links Takes Time And Effort

But, building links that are high-quality is time-consuming and hard work, despite the great rewards it can bring. And, then again, how do you define “quality” when it comes to links, and what makes them “better”?

There are several services and tools that can help in finding, selecting and managing the right links for your business. That’s not to say it won’t still be hard work, but the following list can help make the whole process less arduous.

1. Majestic SEO

With an index of more than 3 trillion URLs that’s continually being added to, this is a backlinks analysis tool that provides users with all the high level information needed to determine a link’s potential. Its index is now bigger than Yahoo’s, allowing it to provide even more extensive information than Yahoo. Most of the services are free with the rest available to premium subscribers.

2. Link Insight

This tool finds high-value links, which are then graded according to 4 categories: SpamSignal, TrustSignal, GeoSignal and SocialSignal. It has a couple of unique features, Domain Strength, which shows how well a site ranks in the search engines, and Domain Discount, which can be set to handle multiple links from the same site. Licence fees start at $399.

3. Ontolo

Free tools are available that help find and qualify prospective linking candidates, including Query Generator, URL Reviewer and Backlink Monitor. The commercial packages range in price from $297 to $1,247 depending on the number of campaigns and links, and offer far more than backlink analysis.

4. Raven

Among the marketing tools Raven offers is Link Manager, which allows users to add links along with associated data such as status, owner, type, etc., and allows them to receive updates whenever changes occur. Plans range from $19 to $249 per month depending on the number of links.

5. BuzzStream

BuzzStream’s toolset (Link Prospect Research, List Building, etc.) is designed to take the tedium out of the task of link building by making research and analysis much easier. Some tools are free, while the cost of others ranges from $29 to over $300 per month, with a free 14 day trial offered.

Link building is vital to the success of your internet business, so it might be wise to investigate these tools further.

For help evaluating all available link building tools, a UK internet business coach can supply you with all the help and advice you need to select the tool that’s right for your business needs.

Be Sociable, Share!