Google Local can help you and your business become well known in your local area. All you need to do is sign in, fill out the forms regarding your location, website and domain of expertise, and watch as you get more and more reviews. How does this Google Local tool work and how can you qualify yourself for higher rankings?

Google Local Results

Example Google Local Results

It is necessary for your website to contain the location names on the pages, as this is a location-based listing. If other sites link to your website based on the location and business type, then that’s another reason for you to get better rankings. Then there are the reviews that you get and the quality score, which can grow in time and give you recognition. And of course, the distance between you and the searcher is a major factor contributing to your local success.

After listing yourself, you can view your local position and see who else is in the neighborhood, by accessing Google Maps. Speaking of which, how do you get into Google Local?

1.Copy and paste in the browser’s address toolbar this link and go to it: http://www.google.com/local/add/businessCenter

2.Log in to your Google account, then on the Local Business Center page click on the Add new business button.

3.Next you must fill out the company details. When you enter your zip code, you will appear as a pink bubble on the map.

4.Add business categories to the listing. Add all that apply.

5.Add your opening hours.

6.Check the payment methods you accept, upload videos and photos. You should add your logo.

7.Now you must confirm the listing. Select the method by which you will receive a PIN code, which you will enter when asked. After entering the PIN it takes 3-6 weeks for you to appear on the map.

Google Local Map Entry

Google Local Map Entry

After you’ve finished creating your account and listing your website, you can check with Google Maps or perform a direct Google search including the address of your physical location in the keywords. You will see a screenshot of the map in your area at the top of the results, along with a legend of companies nearby.

There you can hover with your mouse over your place and view the details that you registered. Links are available to your site, and a special field for reviews. People can review your activity and give quality scores .

If you have a website, go now to Google Places (Google Local) and list your site.

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