Coaching For Success
Facebook For Your Internet Business
Today is a small help guide for those who want to use Facebook but have not yet started. Facebook is the fastest growing social networking site on internet. It has over 500 million active users. These users are from multiple geographies; have different backgrounds; and have different needs. This provides business operating worldwide, a chance to reach out to them.
Many businesses large and small are actively reaching and engaging customers through Facebook and the Facebook Platform. It is indeed useful for Internet Business Marketing. This post looks at the features within facebook which can add value to your internet business promotion.
Facebook Page For Your Internet Business
Facebook Information Tab
To start with you will need a facebook page to give your internet business an identity among millions of online business pages. A typical facebook page has features that allow you to showcase your business to the online communities. You should add all your content to your profile in the form of ‘status updates’, ‘video links’, ‘images’, ‘events’ and many more. This facebook page is the hub of all the activities you do to promote your business.
You can add fans on this page that will be able to see your updates as and when you post them. Whenever a visitor ‘comments’ on or ‘likes’ your activity, it becomes visible to the fans of that visitor. And hence a viral effect is created and the visibility of your page and your business increases exponentially. The increas in visibility helps to increase Search Engine rankings which is great for your Search Engine Optimisation effort.
Apart from that, you can post ‘polls’; add ‘contests’; create ‘quizzes’ and many other custom built applications to promote your business in more effective manner. Following image shows a business page on facebook.
Facebook Advertising Platform
Facebook Advertising
Facebook also provides you the platform to advertise your products. However, these ads are not free and facebook charges usually on the basis of ‘cost per action. This platform helps you to decide the target audience and the budget requirements. You can connect with more than 500 million potential customers. These advertisements range from simple text-based ads to high resolution images. Moreover, you can change your budget on daily basis. Hence this platform is easy and cost effective. The image below shows the interface of facebook advertising platform.
Sponsor Facebook Applications With Ads
Facebook has number of applications for ‘games’, ‘music’ and other ‘leisure’ activities which are accessed by different audiences. As a business, you can choose the applications which are mostly accessed by your target audience and place your advertisements on them as a sponsor. The sponsored application with ads is shown below.
Facebook Sponsor Ads
Integrating Facebook With Your Website
If your website is an important channel to you, Facebook Connect can help you amplify engagement. You can do this by adding Facebook ‘Share’ links to your website. This tool is known as ‘Facebook Connect’. This way you can get your webpage URL visible across the facebook users. The sharing enables you to share website content with friends, and publishing feed stories to generate traffic. Following image shows how Facebook connect works.
Interacting With Your Customers
Most important part of internet business marketing is the two way interaction with your customers. Facebook provides you the facility of opening up the discussion threads. You can initiate any topic related to your business. You can also ask for the feedback from your customers. Continuous engagement with your customers goes a long way in building long term relationship with your customers.
Integrating Facebook With Your Internet Business Website
As we have seen, facebook is an excellent platform to spread the buzz about your internet business products and service in the market. If it is integrated with other promotional tools then it is bound to produce excellent results in terms of helping to provide new customer leads for your internet business.
| This entry was posted by IBC on August 12, 2010 at 2:28 pm, and is filed under Business Coaching, Business Tips, Social Media, Social Networking, Success Online. Follow any responses to this post through RSS 2.0. You can leave a response or trackback from your own site. |
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