Coaching For Success
IBC
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Posts by IBC
6 Great Ways Get More Traffic To Your Internet Business Website
Aug 28th
Use These 6 Methods To Get Targeted Traffic
Getting traffic is always a difficult process for an Internet business especially if your new online or been around for a while but struggling. The constant reminder by many internet gurus and Internet marketing service companies that you must have a mailing list compounds this. So what do you do if you are newbies, have no mailing list or are not so new and simply struggling? This post gives you six great ways to get targeted traffic to website.
1. Submit your sites to directories and create links from high PR sites back to yours!
Submitting your site to directories is not as difficult as it may seem. The best way to go about it is to search for your keyword followed by directories, once you have a list of possible sites to help you get targeted traffic, get yourself listed on resource pages for your niche. Try to be creative about each entry, before submitting write out at least five different ways to describe your business inclusive of your main keywords in less than 160 characters.
Use a variety of links to point to your site do not just use the main page, link to your services and products as well, this helps promote all pages, it does take longer to get higher PR ranks but it will be worth it in the long run. Look at creative ways to get traffic by maybe posting links to services or selling your services through websites like eBay or Craigslist or giving valuable information to help get an entry in Wikipedia.
2. Social and Business Networking
Get your Internet business set up correctly on popular social and business networking sites like LinkedIn, Facebook, Twitter and Myspace etc. Set up your profile so it is appealing to potential customers and for viral word of mouth; use images of products or services where you can in your profile. Try to be proactive on your networks post blog entries or tweet at the very least 3 – 4 times a week.
Look for people within your niche area to network with and with whom you can discuss current topics in your field and listen to feedback, which is useful to improve your offering. It is not difficult to grow your network, and people who are interested in your products and services will find you a lot easier.
3. Search Engine Marketing
Do some reading on Search Engine Optimisation (SEO) use it to optimise your Internet business website to the fullest you can. If you really feel that SEO is all way above your head, you have not got the time or you are just not inclined to do it then go hire a good Internet marketing service or Internet consultant to help you get targeted traffic.
4. Article Marketing
Article marketing can really make a difference to how well your site does and how much targeted traffic you can generate. Good copy in itself is a great attracter of visitors. Sit down and write 3 – 4 good articles relating to your niche and also to the purpose of your website, write from your own experience do not try to be all fancy and over authoritative, natural articles with personality always win the day.
At the bottom of each article add a brief bio about yourself and add a link to your website at the end of the article. Once you have done that submit each of the 3 -4 articles to various article directories like ezine or articlebase and also as a guest poster to webmasters of other sites within your niche that rank well for your keywords.
5. Yahoo! Answers
Yahoo answers is a great way to get on the map, simply go to http://answers.yahoo.com and find questions related to your niche, then try to post sensible and legitimate answer to questions posted, you can include your internet business web link as the resource or reference your URL in your answer. This is a great way to show you are an expert in your niche and by contributing to the Yahoo Answers community you can interest potential customers about your products and services.
6. Forum Marketing
Last but not least do some forum marketing. Go to any search engine and type in your keyword+forum. If you have a property related site, for example, do a for the words property forum. Choose the top 3 forums in your niche and join them. Set up a profile and ensure you do a signature file, if these are allowed making sure you add your Internet business site URL or the URL to a product or service that that particular forum discusses.
Start by post an introduction and then constructively become active by posting sensible replies to at least one thread on each of the 3 forums, if you can give it the time try to do this once a day or at least 3 times a week. This will help you gain exposure, get targeted traffic and this will peak people’s interest in your website.
These 6 ways should help you to gain more targeted traffic and should be used in a cycle do not just use them once and then forget, these are rinse and repeat actions that if used properly can continue to drive traffic to your internet business website on a consistent bases allowing you to gain maximum exposure to any potential customers.
Copywriting For Internet Business Promotion
Aug 26th
Good Copywriting Skills are Essential to Your Internet Marketing Efforts
Internet business marketing is one of the most popular promotional tool for businesses online. Almost every business, be it a small company or a large organisation, has a website through which it attempts to send across its message to millions of online prospective customers.
The message content is your business’ way of spread good PR, authority in your Niche and value to customers, it is therefore very crucial to write good promotional content for your Internet business website to be successful. The art of writing content to promote a business is known as ‘Copywriting’. This post looks at some techniques to help you to write good copy to incorporated in your website.
The art of copywriting
Writing good Internet marketing copy for your website requires a lot of effort. It is a learning process which develops over time, unless you were born gifted (you lucky few). Writing if done frequently can be greatly increase your fluency and style especially if you write on lots of diversified topics.
Before you write any piece of promotional content, always think from the perspective of your intended audience. The content must be simple enough for your audience to understand and also must be a value addition to their knowledge.
When you think about your written content from a technical perspective, the content should follow keyword enrichment techniques of Search Engine Optimisation (SEO). You should not pitch to your customers; instead you should try to make the tone informational. Your customers must feel empowered by the information you provide to them.
Presenting the content
To ensure that your content’s message is conveyed to your audience in the manner you intended, you have to present the content in an effective manner. You can use word formatting to generate different effects. When you want to emphasize certain text in your copy, you can use the formatting codes for italics, bolding and underlining to give the text a lift effect.
You can also use colour formatting for differentiating some portion of the content from the rest. The most important part is this process is the tone of the content do not try to push your product or services on your customers but to ensure the message gets across you can have a simple link from a keyword to that product or service. This way the text is natural, non promotional and informative whilst still linking to your product or service through a keyword naturally embedded in your copy, which is great for Search Engine Optimisation (SEO) as well.
Linguistic rules
Good Copywriting Communicates A Message Clearly
Basic grammar rules should be followed however do not be afraid to break a few rules as long as your copy still makes sense. Things to get right – well you should always spell properly. Make sure you always get the facts for your article/ post correct, it will not hurt you to educate yourself a little bit on any subject whether you think you know it or not. This addition education will shine through when you write your articles/posts it will also help reinforce personal knowledge as well as help you convey more authority throughout the article.
Please do not try ‘wing it’ you may end up looking like a complete amateur and prospective customers will not come back to your Internet business website once they see this, so do not make this mistake – people do notice.
Finding a good copywriter
Following the tips give above can dramatically improve your writing style however, it is a gradual process and it takes time, which many busy business owners can simply not afford. So, outsourcing your copywriting tasks is sometimes a good option.
Copywriters can be found through various Internet marketing service providers or from freelancers. A good copywriter is an expert in writing content for many different business areas. You should choose the serviceprovider or individual who is the most suitable to your business needs.
It is important to interact with your copywriter so that they can write as per your objectives. Most importantly when hiring one ensure you give them a test first, ask them to do a sample piece of writing for you on one of your topics with a given keyword.
When the sample comes back if it does not speak to you i.e. reach you by getting a reaction, then this copywriter will not reach your clients either so move on a test another. Other good things about an unpaid sample but written specifically for you are:
a, Eliminates the charltons who have a piece there to give you which they did not write.
b, Allows you to check the written content, process, thinking, mindset, spelling and grammar.
c, Gives you the opportunity to see if they are prompt and enthusiastic about your work – this is very valuable as if they do not want to do your work it will be lacklustre, you will have to keeping chasing them for copy and worst of all it will always be late.
All of your Internet business marketing efforts rest on the strength of your sales copy. Your words can help bring you success or dismal failure so it is imperative to use the correct words in the right manner in your content.
It is your decision entirely whether to write your own Internet business copy or outsource your copywriting to an Internet marketing service or to a freelancer. In either case the tips in this post hold true which ever you decide.
8 Tips To Help Your Tweets Stay Fresh
Aug 25th
Tweeting is never easy especially when you have been doing it for a while trying to find something interesting to say that promotes your internet business website or blog in 120 characters can just gets harder each time.
So today we have posted some inspirational tips to help you keep on top of your tweeting and still inject, humor and life into your social network, traffic building techniques on Twitter.
1, It is best to have more than one person doing tweets for your internet business this is because it adds spice and variety to the way the tweets look, sound and feel.
2, When you are promoting one of your blog posts, try to explain what’s coming or ask an inspired question to get people thinking about the post so they click the link.
3, Staying with questions, Twitter is a great place to ask them if the topic is spicy or contrervasial you will get opinions but be ready for positive as well as negative comments.
4, Find interesting people to follow, if their tweets interest you see who they are following and follow them too, chances are people following them, will follow you.
5, When answering other peoples tweets to you try to answer in a way that allows you to ask what interests you, what has got your attention right now. Not only will this get you a response it will also help you stay on top of current topics and trends especially if your Twitter followers are targeted.
6, When you are discussing your own stuff, do not over do it or blow your trumpet to loud, make any information you give useful i.e give advice, discuss a helpful blog even if it is not yours, give images or stats but only if it helps them.
7, Try to find interesting articles from other people that maybe useful to your following and tweet about them, this does not help your business directly but shows the depth of your knowledge on a subject gaining you more respect this can help you later on with promoting a product or service.
8, Ok, you know your human, but let others know it too, share your human side or the human side of your internet business.Tweeting is all about social interaction and human connectedness so share that side of what you do.
Obviously there are lots of other things you can do to stop tweeting becoming mind numbing for you and the people reading your tweets, these are just a few ideas to help you keep your internet business tweeting fresh.
6 Adword Campaign Mistakes You Must Avoid
Aug 24th
If you use Google Adwords you know that even the smallest mistakes can end up costing you money. Simple things like not optimising your campaigns properly especially on competitive keywords can reduce or impede your return on investment (ROI).
If used properly Adwords can help you easily achieve maximum return on investment (ROI) for the keywords or phrases that are most relevant to your internet business and can also improve your website stats by providing targeted traffic.
Because internet marketing is becoming more competitive, with more people than ever competing for keywords, it has unfortunately meant that search engine PPC campaigns and keyword prices are more expensive and so it becomes essential for you to avoid mistakes that will undoubtedly result in poor performing PPC campaigns. Below are 6 mistakes to avoid if you want to have successful Adwords campaign.
1. Creating long lists of poorly targeted keywords
When you first set out to create your AdWords campaign, it is import to choose your keywords carefully and resist the temptation to create a long unless list of irrelevant or generic keywords. For example, if you ran a mobile phone shop then, it wouldn’t be sensible to target the keywords “mobile phone” as the cost per click (CPC) for this generic keyword/ phrase would be amazingly high when compared to a more descriptive and relevant keyword/phrase, such as “Sony Ericsson Xperia X10.”
Do not choose keywords that are disassociative with what you offer i.e. if you only sell products do not choose keywords for repairs or spares, these phrases may well bring visitors to your site but produce no conversions as you do not offer these services.
It’s important to identify and understand your specific internet business niche, so that you can market directly to people who want the products or services that your internet business offers. Do not fool yourself into a postion of using broader terms as this will end up negatively impacting you as well as costing you money.
2. Lack of keywords in your ad text
Ad text is probably the most poorly done part of Adwords as most people forget that when they are creating descriptive ad copy, it’s imperative to inject their keywords in to the title and description while maintaining the balance between clarity and relevance. Your internet marketing ad copy should be written in such a way that anyone reading it will understand easily, exactly what to expect when they click on your ad.
3. Utilising single campaigns
Once you sorted out your ads into into easily identified ad groups, you can move on and create your campaigns. At this stage you should have created ads relating to each product specifically, you now need to group these into one container that describes them.
let us use the example of a florist. They have created ad groups for ‘Red Roses’, Red Tulips and Red Chrysanthemums’. The florist now needs to create a container called ‘Red Flower Bunches’ or ‘Flower Bunches Red’ – (remember red flowers maybe to generic) to hold all of the ad groups in the campaign.
This process is then repeated for blue flowers, gifts or anything else the florist may sell.
Having highly organised campaigns is the key to determining which ads are creating the optimal conversions. Don’t simply put all your ads into the one campaign — split them into separate campaigns to make tracking and amending the ad groups easy.
4. Using broad match only
Adwords Funnel
When you start serving your ads, you should make sure you take advantage of the Adwords Ad serving service. You should also take advantage of the phrase matching options that AdWords makes available for your campaigns, if you are not doing this it is likely that you are missing out on potential customers and creating higher CPC for your campaign.
Broad matches are generally less targeted than exact and phrase matches. Broad matching is the default option under which your ads appear for expanded matches such as plurals or relevant keyword variations.
When you use phrase matching, your ad will appear for your chosen search terms in the specified order you put them in, occassionally they will appear for other terms, too. The most targeted option that you can use is Exact matching, this works by only showing your ad for the exact keyword you specified. The negative keyword option is also a great tool as it allows you to specify the keywords you do not want the ads to appear for. Here’s a quick example of how these targeting options work:
· Broad match: Default option: Plumbing Technician London
· Phrase match: Surround the keyword in quotes: “Plumbing Technician London”
· Exact match: Surround the keyword in square brackets: [Plumbing Technician London]
· Negative match: Place a negative character before the keyword: -Plumbing Technician London
Make sure you take time to research and test all of these different matching techniques as not all will be right for your specific campaign.
5. Failing to optimise ad serving for your ads
When you start serving your ads, you should make sure you take advantage of the AdWords ad serving service, this service help to ensure that your most popular ads are displayed more often for any specific keyword or phrase based on its click through rate (CTR). This works by making more use of your popular ads and less use of those ads that people are not clicking on thus giving you more ‘bang for your buck’ as the expression says.
Basically the AdWords platform gives far more weight to ads with higher click through rates, displaying them more often than ads with lower CTRs in the same ad group, but you must use the serving service for this to work best for you.
6. Failing to track results
Performance of your AdWords campaign’s is important and in order to tweak and refine your process or remove poorly performing ads you need to regularly track results, this will help you identify which keywords work and which do not. By using any of Google’s tracking tools or any other provider tools (most are free) you will be able to do this form of monitoring.
Google has built into the AdWords interface Google Analytics web analytics tools which can provide you with in-depth reporting on all aspects of your campaign’s performance. Setting goals for a campaign will allow you to see whether the campaign is over or underperforming.
As you can see these 6 mistakes can cost you dearly not only in time but in monetary terms as well. Try to remember what your goal is for using AdWords and stick to it. Ensure you do not make these mistakes and hopefully you will have a far more successful adword campaign with a high return on investment (ROI) for your internet business.
Using Social Media to Help Obtain Organic Search Visitors
Aug 23rd
Social Media Has Many Faceats For Doing Business
Organic search results are a great economical tool for Internet business promotion, as in general it bears no financial cost if done by yourself alternatively you can invest in a good internet marketing service to do this for you. One of the most popular way of promoting your website online is through the use of Social Media to help give you an edge over your competitors. This article focuses on the social media platforms through which you can promote your website and help increase your rankings in organic search results.
Why social media should be used?
The biggest advantage of using social media networks is the presence of large number of users. These users interact with each other round the clock. Millions of topics are discussed and you are sure to find some topics relevant to your business website. These social networks are very useful in generating a viral effect and can increase the number of visitors on your webpage.
The traffic that can be generated through these networks consists of genuine users who are willing to discuss and give feedback about your business. All of these factors enhance your visibility on the web and can help your website to move up in search rank and help your Internet business reap the benefits of organic search.
Possible social media channels for website promotion
There are a vast range of social media channels out there with the video ones being the most popular, they are also a sure-fire way to get indexed quicker and possible can help your rankings and page position as well. Websites like ‘youtube.com’, and ‘metacafe.com’ are exclusively video based sites where you can add visuals to promote your own page.
Then there are websites like ‘scribd.com’ where you can publish internet business articles or presentations about your website. ‘scribd.com’ give you the option of highlighting your business websites through power-point slideshows and articles. These presentations are browsed by serious visitors and thus attract meaningful traffic on your website.
General websites, which allow all types of content like videos, images and articles tend to be sites, like ‘twitter.com’, ‘facebook.com’ and ‘orkut.com’. These networks get a high volume of Internet traffic consisting of regular visitors. In order to get the most from these sites you must post updated content regularly and direct the visitors to your webpage by posting links.
Shorter videos are more effective on these websites and images can take the form of print advertisements or some other type of creative message. You can also start a discussion topic to attract visitors to your web pages during the course of discussion. The key is to visit these sites regularly and interact with users as much as possible.
On top of these other possible social channels you can use in your arsenal to gain visitors, backlinks and help raise your search status organically are blogs and discussion forums. You can publish blogs about your business and link them to your website through blogging sites like ‘blogcatalog.com’, ‘technocrati.com’, ‘mybloglog.com’.
If you know a little about SEO you can link all of these things together to create a link wheel that promotes your business on micro-sites that can be feed content through RSS feeds from your main site and can incorporate your Twitter, LinkedIn and Facebook profiles as well. If this is done properly it can gain your business tremendous momentum in organic search results.
A word of caution if you do not know how to do this properly, please do not do it at all, like all things SEO if done incorrectly it could negatively impact your site. Try to find an Internet marketing service to help you, if they do not know what a link wheel is or can not explain it in lay terms as I have here do not use them keep looking till you find a good one.
Using web feeds
Using ‘Web feeds’ can help you to increase visitors to your Internet business website. A web feed is data, which shows frequently updated content from a webpage and to which users can subscribe to by clicking the RSS icon. Through web feeds you can update your internet business readers about your content, it is a great way to get them to come back to your site which is a great way to increase traffic on your website which ultimately improves your search engine rankings.
Web feeds benefit publishers by letting them syndicate content automatically. They also benefit readers who want to subscribe to timely updates from favoured websites or to aggregate feeds from many sites into one place. If you decide to use web feeds it is advisable to check your options to do this, as there are some great ways to improve your visibility, which an Internet marketing service can show you as RSS feeds can be read using software called an “RSS reader which can be web-based, desktop-based, or mobile-device-based.
Using Linkbaiting on blogs
‘Linkbaiting’ is a technique where you can post your website link on high profile blogs. These links help you to improve Search Engine rankings as search engine algorithms consider them significant while ranking your website. There are popular blogging sites, which you can paste your links on their content like ‘technocrati.com’, and ‘mybloglog.com’.
The most important part of this process is choosing the right blog and providing them the links through which their readers get some value added information. These blogs allow linkbaiting only if the content provided by your internet business website compliments or augments the information posted on the host blog. So it is advisable that you approach only those blogs which have content related to your website.
How to find a right media channel?
The key to finding the right type of website where you can post articles etc to is to keep a track of all the places on internet which has content that is related to your internet business and the content on your website. To do this you can use various methods such as setting ‘Google alerts’ on your keywords; by visiting related forums and posting on them; by regular blogging; by becoming an active member of online communities related to you and so on.
With a bit of research, you can find many effective ways to utilise the potential of social media to help you gain better organic search rankings as well as potential visitors. If you do not have the time or expertise in this area then find a good internet marketing service and discuss the promotion of your internet business website with them.
