Coaching For Success
How to Get Listed In Google Local
Aug 9th
Google Local can help you and your business become well known in your local area. All you need to do is sign in, fill out the forms regarding your location, website and domain of expertise, and watch as you get more and more reviews. How does this Google Local tool work and how can you qualify yourself for higher rankings?
Example Google Local Results
It is necessary for your website to contain the location names on the pages, as this is a location-based listing. If other sites link to your website based on the location and business type, then that’s another reason for you to get better rankings. Then there are the reviews that you get and the quality score, which can grow in time and give you recognition. And of course, the distance between you and the searcher is a major factor contributing to your local success.
After listing yourself, you can view your local position and see who else is in the neighborhood, by accessing Google Maps. Speaking of which, how do you get into Google Local?
1.Copy and paste in the browser’s address toolbar this link and go to it: http://www.google.com/local/add/businessCenter
2.Log in to your Google account, then on the Local Business Center page click on the Add new business button.
3.Next you must fill out the company details. When you enter your zip code, you will appear as a pink bubble on the map.
4.Add business categories to the listing. Add all that apply.
5.Add your opening hours.
6.Check the payment methods you accept, upload videos and photos. You should add your logo.
7.Now you must confirm the listing. Select the method by which you will receive a PIN code, which you will enter when asked. After entering the PIN it takes 3-6 weeks for you to appear on the map.
Google Local Map Entry
After you’ve finished creating your account and listing your website, you can check with Google Maps or perform a direct Google search including the address of your physical location in the keywords. You will see a screenshot of the map in your area at the top of the results, along with a legend of companies nearby.
There you can hover with your mouse over your place and view the details that you registered. Links are available to your site, and a special field for reviews. People can review your activity and give quality scores .
If you have a website, go now to Google Places (Google Local) and list your site.
1 Tip and 3 Steps to Better Business SEO
Jun 23rd
The Search Engine Optimisation (SEO) process starts with choosing the right landing page for your keyword to ensure that you try to rank well for that keyword. Many people get this wrong. What they attempt to do is start with the keyword and then choose the page it should land on after, if they even both to do this at all, worst still is the belief that optimising only the homepage for your site will be enough.
It is important to choose your landing page for a specific keyword first as then you help Google and other search engines find you and rank you in most cases quicker and higher than you would normally be if you had chosen the incorrect landing page. Basically you need to find a way to quickly see what Google sees as relevant, so the tips i am going to give you next will help.
To help you choose the right landing page from your business website for a particular keyword use the Google search engine and type in the follow search term query :site:yourwebsite.com keyword phrase, i.e. Site:theinternetbusinesscoach.co.uk business coaching.
This Example Shows The Results of Site Query Function in Google
You will see results like those in the image on your right, ignore the paid results in yellow. The pages listed from your site are pages that Google considers to be relevant for the keyword you have chosen. Once you have chosen the correct landing page for the keyword you can then begin the task of Search Engine Optimisation (SEO). Below is a brief guide of the three steps of optimising your business website.
Step One – Optimise your chosen landing page – this is known as on page/site SEO.
Always use your keyword in the Title Tag (no longer than 70 characters), in your Meta Description (end within 156 characters). Also use your keyword in your h1 tag if you have one, in the page’s text-based body content at least twice. On pages with more than 500 words make sure that your keyword density is at least 2% and evenly distributed throughout the landing page.
Step Two – Internal Off-Page SEO
This is where you look for additional pages on your site that can be optimised for the same keyword. Again go back to all the pages you have found in the site query we did early to help you, once you have chosen these pages you need to maximise the link
relevance sent to the landing page by using your keyword in that page’ Title and Meta Description. Next you need to ensure you use the keyword within the non-hyperlinked body content, and then hyperlinking at least one instance of the keyword phrase to the main landing page you have just optimised.
Vary your anchor text going to your main landing page by using small variations in the keyword you have used to maximise the number of internal links to the main landing page i.e. an example of variation in a term is the word coach; you could use coaches or coaching as variations. If you wish you can create more pages to help support your main landing page if you wish.
Step Three – External Off-Page SEO (Link Building)
This is the big one that people chase and many do first rather than last because this way you get the desired effect from your on page optimisation. This step is probably the toughest of the three as you have to determine how to make your content more link fiendly to other sites in order to develop natural links. This is where research of your competition will help you to determine who to link to and how to best get them to link to you, remember however that quantity is not the same as quality,it is far better to have ten high quality links to your site than one hundred poor quality ones, look for sites that deal with the topic for your main landing page’ keyword.
Hopefully this one tip and three steps will help you improve your business’ on and off page Search Engine Optimisation. If you like this article please share or link to us using do follow and put a credit back to http://www.theinternetbusinesscoach.co.uk/blog
Google Updates Algorithm AGAIN!
Jun 7th
Google Algorithm Changes Again
Everyone wants top rankings for their website and most people use search engines to find what they are looking for. We all know that if your website is not in the top of a search engine that you will miss out on prospective clients, however as you also know getting these top ranks are not easy. We almost all know in some form what SEO (search Engine Optimisation) is, even if we have not got a clue how to do it. But whether we have done it ourselves or got someone to do it for us you will know that a one of hit will not fit the bill especially when search engines make changes make changes to their algorithms (this is the special formula that SE’s used to rank your site in the search engine results pages [SERPs]). Sometimes these tweaks are minor while other times they are huge and the impact is far reaching for all onliners.
Google has made an algorithmic change, which, looks for higher quality sites to surface for long tail queries. Apparently this is not a flyby night minor change either as Google have stated it is a rankings change, not a crawling or indexing change, which suggests that sites getting less traffic will still be indexed, but some of those pages are no longer ranking as highly this change impacts “long tail” traffic, which generally is from longer queries that few people search for individually, but in aggregate can provide a large percentage of traffic. Google have said they will not be rolling it back.
So where does this leave your average small to medium sized business owner? Well if you have an ecommerce site using a structure that has longtail keywords for pages less viewed, you need to check your stats and see if you were in fact impacted by the update (did you lose traffic from some long tail phrases), also check out your linking practices ensure all links have been obtained using whitehat techniques. Another very important thing to do to help yourself now is check your link strategy out and ensure you are passing link juice to your internal pages.
Make sure all pages have unique good quality information (if you do ecommerce, this is definitely for you do not just use the manufacturers materials) and if you do not use them currently or have not used your social media platforms like Facebook, Twitter and LinkedIn for a while now is the time as this will help you to build links to internal pages and get traffic throughput to them. Most savvy Business owners realise they can not rely purely on Google or any search engine for that matter for traffic and that social media sites can help boost their business’ exposure. Finally do not go mad do not change everything in the hopes of fixing something that may not even affect you, use your stats and above all common sense.
This is not the end of Long Tail Keywords however good optimisation is really important to your continued online success now, forget how to change, manipulate or find a way around the algorithm changes instead work with it and fix your SEO efforts accordingly by making consistent updates to your content, posting high quality articles that have been optimised on to a well designed site that has also be optimised is the winning game plan here. This does not mean that your rank will be the same indefinitely it does mean that you do work a bit harder and a bit differently to consistently keep you business in front of potential customers.
Helping Small /Medium Enterprise’s in the UK get online Free
Mar 20th
It is estimated that there are at least 1.5 million businesses in the UK that do
n’t yet have a website. Many businesses of all sizes and from a variety of sectors aren’t yet online, but more importantly their customers are – with over 41m people in the UK using the Internet. We aim to help change this.
The Internet Business Coach has become a partner on a new initiative called ‘Getting British Business Online’, which is a joint initiative by Google, Enterprise UK, BT, e-skills UK and many other partners to help SME’s create their first website free and help them understand the opportunities offered by the Internet. The campaign will run throughout the year until December 2010 during which time The Internet Business Coach will continue to offer help for free service via webinars and events throughout the East London and Essex area.
A website is one of the most effective ways to grow your business, allowing potential customers to find you, view your products, and place orders while you’re busy running your business. So we’re delighted to make it easier than ever for you to enjoy these benefits.
If you already have a site not to worry as there are a range of tools that can help you improve your current site: you can attract new customers with a free listing on Google Maps; learn how customers are using your site with Google Analytics; and make it easy for customers to buy online with PayPal.
Click here fill in the form and tell us if you are interested in a webinar or event, we will then send you details how to get on one of our webinars or an event near you.
Google Commerce
Nov 6th
In our previous article we discussed about preparing for the holiday season, and how your internet business can be better prepared. Today, the hot topic of the net is Google’s New Commerce search site. Well Internet search Engine Giant, Google is unveiling a new search service that would cater to retailers, targeting e-commerce sites, called Google Commerce Search.
Google sure knows how to time its new innovation, and the Google Commerce is considered in a way to enhance website conversions and sales, which would endorse products within Google’s search links, organize search solution quickly and with ease. The most important factor is it tailor made to optimize performance as described by the Official Google Blog.
Google sure knows how to time its new innovation, and the Google Commerce is considered in a way to enhance website conversions and sales, which would endorse products within Google’s search links, organize search solution quickly and with ease. The most important factor is it tailor made to optimize performance as described by the Official Google Blog.
The Google Commerce Search is based on cloud computing and online retailers will benefit from it quickly, since they will not have to worry about seasonal business peaks and will help customers find precise results very quickly, to the benefit of customers and retailers alike. This means customers will have better shopping experience in relevance to the holiday season rush. It has also meant a better shopping experience for our customers, which is critical given the holiday season rush. If you have questions or if you wish to leave a comment please visit our website, www.theinternetbusinesscoach.co.uk and one of our business experts will get in touch with you. Check out the video below
