Coaching For Success
Success Online
Help to make your internet business successful
How to Make Your Site Visible Online
Jun 30th
Can people find your Internet Business?
Ralph Waldo Emerson once said, “Build a better mousetrap, and the world will beat a path to your door“.
That sounds inspiring doesn’t it, but it is unfortunately not true for most internet business owners. You can have an award-winning website that offers the most incredible products and still go bankrupt. If you can make your Internet business website visible online, you will make money. Assuming that you already own a well-designed site with optimized content, what else can you do?
One good thing to do is utilize social media. In the old days, businesses talked to customers via ads and TV commercials. These days, businesses talk with customers through means such as blogs, forums, Facebook and Twitter. This back-and-forth exchange of ideas establishes you as an authority and allows you to stay on top of what is happening in your industry. It is more time-consuming compared to running ads and it is a long-term strategy, but it can do wonders for you.
Another strategy is pay-per-click ads. While many businesses use them, not many use them right. Google Adsense and similar services are the easiest way to make your site visible online, but before you spend your hard-earned money, think about if that is a good idea. If you are in a narrow niche that is profitable without many competitors (do they still exist?), go ahead and do it. But if you will compete with others, you will have to pay a lot for advertising – and you may not even get results.
Do something else instead: search for expert Internet Business Coaches, Internet Business Consultants or Internet Marketing Services to help you, these service providers if chosen carefully can provide true value for money and a real positive investment for your business. Also find people who write authoritative blogs, with lots of visitors, related to your Internet business. If you pay them to run your ads, you will have a much better chance of success. Search engines show ads to any visitor, while focused ads on blogs are displayed to an audience that wants to know about your products. Also, ads on respectable websites get an added value that you can’t find through search engine ads.
‘SEO and PPC Internet Business Promotion Tools’
Jun 28th
SEO and PPC Internet Business Promotion Tools
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two of the most popular term in online marketing and most internet business owners have heard of them and use at least one of them. The objective of both these internet business tools is one and the same, to boost sales by bringing online traffic to your website. SEO is a strategic approach to online marketing whereas PPC is a tactical, fast response mechanism. The two methods if used together, can become powerful internet business promotion tools.
‘Basics of SEO’
Any webpage can get online traffic through the route of popular search engines like Google whether this be a lot of little. The basic algorithm any search engine adopts while generating results is to bring results for a search to the most popular words, known as keywords, it is basically the descriptive word or phrase that describes the main concepts of a topic and one which is the frequently used by users for a particular search. So the content of any successful webpage should be keyword enriched. Search Engine Optimisation (SEO), is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. (SERPS). There is no cost to be incurred by the internet business owner, search engine will display these webpage free and these internet business WebPages are called organic results.
‘Basics of PPC’
Pay Per Click is a model where a host website or a search engine displays sponsored links when any search is made using a keyword. Sponsored links are the internet business owners choice to make payments to the host only if their results are shown on the first pages of a specific keyword search and is only paid to the host once users click on the sponsored links. The charges are based on a fixed price per click.
‘SEO versus PPC’
Organic results enjoy more credibility with users compared to sponsored results this is due to the fact that no one is paid so the results are seen as unbiased. In fact research shows that 70% of users click on organic results compared to paid results and that when they have clicked on paid results it is because either they could not find what they wanted in orgainic results or they know of or percieve one of the paid results highly. Nonetheless, PPC also gives an opportunity to get a webpage at the top of sponsored results based on the price paid for a particular keyword.
So, SEO requires an expert to develop strategy to achieve the objective which is not the case with PPC. Hence, initial set-up cost for an SEO campaign will be much higher than similar PPC technique, but SEO is free afterwards whereas PPC comes with regular expenditure. However, even in a PPC campaign some expertise is required to select the keyword and monitor the results.
In weighing up the two you can see that SERPS rankings are subject to uncertainty in the case of SEO but are more predictable in the case of PPC. Also PPC represents more focussed results, where as SEO results in continuous traffic over a longer period of time. SEO produces result over a period of time whereas PPC can achieve quick results. PPC has the great advantage of tracking the output of the promotion by tracking the clicks on the page.
‘Teaming SEO and PPC’
For a newly launched webpage, it is difficult to get good ranks in SERPS if it solely relies on the organic results but this is not impossible. It would make more sese for a new entrant in the internet business world should start with PPC techniques. Over a period of time, the webpage gains the popularity necessary to drive traffic and the tracking helps the internet business owner to incorporates lots of improvements in terms of its content. Once a webpage starts getting regular visitor it is ready for usage of SEO techniques. Thus, SEO is a long term, cost-effective strategy and PPC is a short term, call-to-action campaign to create an initial boost to traffic and quick return on investment. Grouping both the techniques surely will pay off in long run.
Bookmarking PLigg Sites List
Jun 24th
PLigg
Today we are giving a little help to our newbie internet business owners to help them with building links to their sites. So what is PLigg then you may well be asking? Pligg is like Digg but it is an Open Source Web 2.0 Content Management System (CMS) which is free to download and helps encourage people to use your site as both creators of content and consumers in essence it helps builds communities.
Pligg combines bookmarking, social networking and blogging. The articles that you submit has a vote button, URL and a short description. People visiting these sites may vote and comment onany or all items posted, depending on the vote count items can be automatically promoted to the main page, queued or permanently removed from site.
So why am I giving you a list? Well everyone wants to generate more traffic and links to their sites by submit your sites, blog posts, articles and content you are doing just that so they can be really useful for getting your site seen in search engines a little faster especially if you have not got a long list of backlinks or none in the case of most newbie internet business owners. So here is a list of Pligg sites for you to help you get underway.
http://socialnetannounc.bplaced.net
http://news.bramptonlistings.info
http://social.latestramblings.com
http://reviewmysite.temi.co.uk
If you like this list please share and tweet it to your friends, if you want more just leave your comments here.
1 Tip and 3 Steps to Better Business SEO
Jun 23rd
The Search Engine Optimisation (SEO) process starts with choosing the right landing page for your keyword to ensure that you try to rank well for that keyword. Many people get this wrong. What they attempt to do is start with the keyword and then choose the page it should land on after, if they even both to do this at all, worst still is the belief that optimising only the homepage for your site will be enough.
It is important to choose your landing page for a specific keyword first as then you help Google and other search engines find you and rank you in most cases quicker and higher than you would normally be if you had chosen the incorrect landing page. Basically you need to find a way to quickly see what Google sees as relevant, so the tips i am going to give you next will help.
To help you choose the right landing page from your business website for a particular keyword use the Google search engine and type in the follow search term query :site:yourwebsite.com keyword phrase, i.e. Site:theinternetbusinesscoach.co.uk business coaching.
This Example Shows The Results of Site Query Function in Google
You will see results like those in the image on your right, ignore the paid results in yellow. The pages listed from your site are pages that Google considers to be relevant for the keyword you have chosen. Once you have chosen the correct landing page for the keyword you can then begin the task of Search Engine Optimisation (SEO). Below is a brief guide of the three steps of optimising your business website.
Step One – Optimise your chosen landing page – this is known as on page/site SEO.
Always use your keyword in the Title Tag (no longer than 70 characters), in your Meta Description (end within 156 characters). Also use your keyword in your h1 tag if you have one, in the page’s text-based body content at least twice. On pages with more than 500 words make sure that your keyword density is at least 2% and evenly distributed throughout the landing page.
Step Two – Internal Off-Page SEO
This is where you look for additional pages on your site that can be optimised for the same keyword. Again go back to all the pages you have found in the site query we did early to help you, once you have chosen these pages you need to maximise the link
relevance sent to the landing page by using your keyword in that page’ Title and Meta Description. Next you need to ensure you use the keyword within the non-hyperlinked body content, and then hyperlinking at least one instance of the keyword phrase to the main landing page you have just optimised.
Vary your anchor text going to your main landing page by using small variations in the keyword you have used to maximise the number of internal links to the main landing page i.e. an example of variation in a term is the word coach; you could use coaches or coaching as variations. If you wish you can create more pages to help support your main landing page if you wish.
Step Three – External Off-Page SEO (Link Building)
This is the big one that people chase and many do first rather than last because this way you get the desired effect from your on page optimisation. This step is probably the toughest of the three as you have to determine how to make your content more link fiendly to other sites in order to develop natural links. This is where research of your competition will help you to determine who to link to and how to best get them to link to you, remember however that quantity is not the same as quality,it is far better to have ten high quality links to your site than one hundred poor quality ones, look for sites that deal with the topic for your main landing page’ keyword.
Hopefully this one tip and three steps will help you improve your business’ on and off page Search Engine Optimisation. If you like this article please share or link to us using do follow and put a credit back to http://www.theinternetbusinesscoach.co.uk/blog
Remember when Internet Marketing, ‘Men are from Mars’ and ‘Women are From Venus’21
Jun 21st
All good business owners know that understanding your market and the types of people who may buy from you as well as your understanding of present customers is important. This is especially so when using an internet business and using internet marketing. It is essential for interent business owners to understand what their potential customers or market are looking for and how they are doing this online so you can get their attention and get your internet marketing message in front of the right audience.
'Men are From Mars' and 'Women are from Venus' when it comes to Internet Marketing
Studies hve shown that men and women use the internet differently, using this knowledge for insight can truely help a business target their audience well. Women who once were behind in use of technology no longer are, they fore run men in the use of internet services.
However men are tend to stay online longer and spend more time on online entertainment i.e. gaming and researching technical gadgets. So basically men are more likely to use the internet to check sports scores and get sports news, read any news political or otherwise, download music and video, buy or sell on ebay and buy tickets for travel shows etc. Whereas women tended to use the internet to participate in support groups or social websites, read religious or spiritual information and get health information. In 2009 a Burst Media study showed that 62.3% of women use the internet as their primary source for information on the products they were considering purchasing and that 51.7% of the women studied used the internet as the primary way to keep in touch with their families.
so what does it all mean, well think about your business what product or service do you offer inside of these areas? take a look at your website, is it tailored towards both men and women or at only one group. If your site is informational and entertaining in content it is more likely to be for men, if it is informational and nurturing it is more likely to be a site for women. Gender plays an important part in the way people use time online and offline. you can use this information to target and hone your offering, it also tells you where to position your ad campaigns and possibly the right time of day. All of this information can help drive traffic and ultimately get sales for your product or service if used correctly.
