Two Kind Of Internet Users

There are 2 general types of internet users: those looking for information and those looking to buy. We all wear both of those hats at different times and sometimes something is so compelling we put our buying hat on when we thought we only wanted to wear our research hat. For purposes of most effective optimization you want to make sure you are targeting both groups of people.

You want researchers because catching them early in the process exposes them to your expertise and creates you as a possible future solution for them. You also want buyers because that’s your bread and butter.

Which group you attract is determined by your keywords. You want keywords that call out to researchers and you want keywords that reach out and grab the buyers.two types of internet user

It’s important to consider commercial intent when selecting our keywords. A great tool that can be effective for this is http://adlab.msn.com/Online-Commercial-Intention/