Coaching For Success
How Is Google Categorise Your Internet Business Website?
Mar 2nd
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In the fast moving world of internet business marketing we all know why we need to be visible to prospective clients, you know what it is your offering them and how your product or service can help them, but have you ever stopped to wonder how search engines like Google view your site? How it is being categorised?
You know how you would look at your site and categorises it but what if search engines do not see it the way you are categorising it. Lets face it if you think your site is about one thing and search engines think it is about something else the end result is that you will not get traffic or the right type of traffic, you could be ranked incorrectly or not at all – sobering thought isn’t it but how many internet business owners really check to see how they are being categorised.
This potential issue is not difficult to sort out as using tools and certain search operators you can find out easily and fix any potential problems. For example if you use the search operator “similar” you can check how Google views your site. To do this simple go to Google search and type in related:www.domain.co.uk/~domain.co.uk Replace www.domain.co.uk with your own internet business domain name. Make sure there is no space after the colon. You will then get results pages, which will show other sites Google thinks are related to your site.
This is very useful to see how Google is looking at your site, if they are related (similar) then that is good your on the right track and the search engine understands what your site is all about, however if they are unrelated then you have issues you need to fix as soon as possible even if it is partially related i.e some of it is similar and the rest is not you still need to work on harmonising your site so search engines categorise your site properly.
Some simple tweaking to your Internet business site can allow for clarity and show Google without a doubt what the topic/category of your site really is. Search engines like Google determine what your site is about by looking at your content on the site and the search engine optimisation (SEO) you have used for the site along with the type of links coming into your site to categorise your site.
If you have lots of links coming into your site from totally unrelated external sites then this will not help with clarifying your position or reinforcing the ideas you have about your site and the category it falls into. If you are in this position then you need to look at your links again and ensure they come from related sites that compliment your own. Any anchor text you are using should be one of your keywords this will help your search engine optimisation (SEO) as well.
Ensuring that your Internet business website’s search engine optimisation (SEO) matches your content is important to ensuring that search engines categorise your site properly to effectively maximise your potential to generate useful traffic and gain potential customers.
Internet Business SEO On A Budget
Feb 28th
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When it comes to Search Engine Optimisation (SEO) no one needs to tell any Internet business owner how important it is to do it right because they all know the reasons why they need to do it, however being able to afford it is quite a different thing. Small businesses typically have much smaller budgets, little or no staff or resources and are under strain regularly to cover all bases with the little time and finances they have. This makes spending money on SEO and where to spend it a challenge for any Internet business trying to get noticed.
Small Internet businesses have the advantage of being able to trial different methodologies and experiment with their SEO, they move faster than big companies to get things done but in the end cost is the biggest deciding factor in the choice of SEO they decide to implement. Search Engine Optimisation (SEO) does not need to be costly however and can be achieve cheaper in order to get you the ranks you would like. Hopefully the tips below will help.
- Find a company good Internet marketing service that specialises in dealing with smaller businesses that will work with small budgets of around £200 – £500 per month, who is reputable.
- Ensure you find a company who will do you a custom deal where you can pick and choose what you want and what you pay for (one size fits all is not the company to go for), by doing this you are maximising your budget and getting results that suit your business needs not theirs.
- Learn to do it elements of it yourself; there are lots of free keywords tools like those on offer by Google. For link tools try SoloSEO, Majestic SEO or SEO for Firefox, for rank checking why not try SEO toolbar and last but not least you could try content writing yourself or your social media.
- Don’t be a last minute dotcommer and wait till your Internet business website and Search Engine Optimisation (SEO) is failing before finding help, it will be more costly to fix if you do this.
- If you cannot afford an internet marketing service provider buy books, not those from gurus online but real ones which give solid basic SEO advice and guidance, however do not take this option if you have no time or the will to read or learn SEO otherwise you are just wasting time and making your internet business website SEO worse.
The most important thing you can do as an internet business owner is take action, decide what you can comfortable afford, find a good internet marketing service to provide the service within your budget and get your Search Engine Optimisation (SEO) underway or do it yourself either way you need to get your website out there and in front of prospects so you do not miss out on the opportunity of gaining new customers.
Being Able To Complete E-Commerce Transactions Is Vital
Feb 25th
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******************************************************************************************************************Retailers Must Think Long-Term
If you own an e-commerce type of internet business, one thing you definitely want to make sure of is that there are as few barriers as possible between a visitor to your web site becoming a customer.
Report Shows Task Completion Issues
A report issued recently by iPerceptions on the retail/e-commerce industry for the fourth quarter of 2010 indicates that e-tailers need to start paying closer attention to the ability of users to complete tasks on their web sites or risk losing opportunities to convert prospects into sales.
The Numbers Are In – And They Don’t Look Good
A full forty percent of people visiting a site who fully intended making a purchase were unable to complete their intended task. This makes for particularly bad reading in view of the fact that the fourth quarter of every year is the time when online retailers usually see a huge surge in traffic volume, more often than not the highest volumes of the year.
While it’s reasonable for web sites to concentrate most of their efforts on educating users for most of the year, conversions must be the primary objective during the busy fourth quarter shopping season, when most consumers aren’t in a very forgiving mood.
Retailers Must Think Long-Term
Regardless of the time of year or during which quarter an online transaction is being performed, one of the things that can kill customer loyalty and ruin the chance of repeat sales is the inability of a user to complete a desired transaction.
Also, support is another area of concern for consumers and one that needs to be addressed, so that, should a consumer be unable to complete a transaction and look to customer support for help, they should not be disappointed or that may well be the last time they’ll visit that particular web site.
Problem Areas To Be Examined
While it’s not unusual for visitors to drop out somewhere along the way through the sales funnel due to dissatisfaction or inability to complete a phase of the process, when the percentage rates are high, then that is cause for concern.
Of those who failed to complete the buying process, 39 percent weren’t able to find the product they wanted, while in 33 percent of cases the desired product wasn’t available.
8 percent cited lack of product information as the reason for them abandoning their shopping cart, while 4 percent hit a technical snag. The next most common cause for incomplete tasks was a concern over a site’s stated shipping policy, including shipping costs, return policy, etc.
Preparation And Testing Are The Keys
These problems should be addressed as soon as possible to avoid ongoing issues with purchase completion. In the case of site technical issues, stringent and regular testing of all customer-facing interfaces is required all the way through to the final checkout phase. All products should be correctly labeled and carry adequate descriptions, as well as be stocked in sufficient numbers to ensure completion of the product fulfillment phase.
Your goal, as an e-commerce internet business owner, should be to achieve the highest conversion rate possible, so removing all obstacles to achieving that goal should be your highest priority.
A UK internet business consultant can provide the help and guidance you need to set your site up to achieve maximum conversion rates, so contact one as soon as possible to avoid losing prospective customers.
A Three-Phased Approach To Optimised Press Releases
Feb 23rd
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******************************************************************************************************************2. Click Through Optimisation
Internet marketing is all about getting your internet business, and, by extension, your brand in front of as many people as possible and eventually, with enough exposure, into consumers’ subconscious.
One of the best ways of getting exposure for your brand is through the use of press releases, provided they are properly optimised and distributed through appropriate channels.
Optimisation of a press release consists of three distinct phases, which we’ll discuss here.
1. Search Engine Optimisation (SEO)
In order for your press release to be found through the search engines, it needs to be optimised for your business’s keywords. And placing keywords strategically in specific sections of your press release is what will produce the best results, so let’s look at the areas we need to target:
a) Title Optimisation
The title of your press release carries the most weight as far as the search engines are concerned, so placing your primary keyword as close to the beginning of the title as possible will help your release rank and be found.
But, your title should be written not only for search engines but also for human visitors, so it needs to be not only keyword-focused but also attractive and enticing enough to get searchers to click on it in the search engine results.
b) Summary Optimisation
The second most important area to optimise is your summary, where you can introduce one or two additional, secondary keywords. This is where you should expand on your release title, while incorporating your additional keyword phrases.
You should look on your title and summary as the press release equivalent of title and meta description tags, following the same rules for SEO.
c) Keyword Anchor Text Linking
When a press release is published, some distribution sites will push your release as a full page addition to other sites which provide valuable backlinks to your site. The anchor text linking back from such sites to yours should be optimised to use the relevant keywords.
2. Click Through Optimisation
The main objective of an optimised press release is to drive traffic to your web site. Here we’ll look at strategies you can use to position your business for substantial traffic from your release.
a) Use Multimedia
The addition of photos, videos, etc., will help draw readers further into your content, so incorporate as many such multimedia elements as possible.
b) Call To Action
A press release is a vehicle to get traffic to your web site, so you need to make it clear to readers what you want them to do and why. Some compelling reasons you can offer them for clicking through are a free report, more details on your product or service, or a subscription to your newsletter for more tips and information.
3. Must Pass Editorial Standards
Sites that publish press releases are news sites, so your release needs to follow the guidelines for a correctly formatted release.
Human editors check releases for editorial correctness, so follow these 3 points:
a) A Clearly Stated Company News Item
A press release is designed to deliver a news announcement from your company, such as a new product, upcoming company event, etc.
b) Must Be Written In Third Person
Other than a direct quote, a release should be written in the third person and should not refer to the reader as “you” or the company as “I” or “we”.
c) Claims Must Be Attributable
Any claim made in a press release must be directly attributable to a particular party and not as a generic claim.
A properly optimised press release is a great internet marketing tool that can rank in the search engines and work wonders for your internet business and your brand.
A UK internet marketing service can supply the expertise to help you with your press release campaign and maximise your internet marketing efforts.
Long Tail Keywords Attract More Traffic And Higher Profits
Feb 21st
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******************************************************************************************************************Longer Search Terms Result In More Revenue
In internet marketing, search engine optimisation is one of the most important strategies used to get web sites in front of users’ eyes, and one of the important factors in search engine optimisation is the selection and optimisation of the correct keywords for your web page content.
But, what are the correct keywords? Well, the exact nature of the keywords you use on your site obviously depends on your market and the particular topic of your individual web pages. But, Chitika, an online ad network, has recently released the results of a study, which shows that, if you can rank high for keyword phrases of three to five words in length, you should be able to achieve optimum results for both traffic and conversions.
In other words, the correct keywords for your web site are ones from three to five words long that are relevant to your site and the topics of your site’s pages.
Multi-Term Keywords Produce Best Results
The study looked at search traffic coming into the network over a period of six days and was based on a sampling of more than forty-one million impressions.
Three word searches accounted for 26 percent of all search traffic, while 19 percent of all traffic was generated as a result of keywords made up of two terms and 17 percent of search traffic came from searches where keywords were made up of four word phrases.
An interesting side note is that one word keywords accounted for only 14 percent of traffic, further emphasizing the power of multi-term keywords.
Also, queries longer than five words result in much less traffic, an indication of just how fragmented the traffic resulting from longer queries is.
Longer Search Terms Result In More Revenue
Another interesting fact that surfaced from the survey results is that it seemed that the more words used in a search query, the more likely the searcher was to click on an ad. In fact, the most profitable queries in terms of ad clicks were those consisting of 5, 6 and 4 words, in that order. In other words, the longer the search query in terms of the number of words, the more profitable it was likely to be, with the magic number once again appearing to be 5.
So, what does this mean for you and your internet business? It means that, if you’re not targeting traffic using keywords of 3 to 5 words in length as part of your search engine optimisation strategy, you’re missing out on some substantial and potentially extremely profitable search engine traffic.
For help optimising your web site for these long tail keywords, contact a UK internet business consultant who will set your web site up for success for longer search terms.
