Posts tagged Business Goals

'The Chair Principle'

Like all new skills when you start off doing marketing whether online or off it is difficult to do. There is always a learning curve, which sometimes can feel so steep that you will never conquer it.

Many new online business owners start off by getting information from anyone of a numerous and growing source for guidance ‘a guru’ and some of the information is good and some bad, some expensive some cheap like most things, however sometimes doing this might not be the answer they were looking for as many people seem to spend more money, time and effort in what I call fix it plans that concentrating on the real reason they got into business in the first place.

This constant struggle to get this part of their business right leaves many new business owners seriously out of pocket and yo-yoing between the latest big product to do X (I am guilty here also ). So I thought I would give a few quick tips to get off the treadmill, the bandwagon and on the road to recovery.

1. Don’t get distracted

This is a biggy as many people are distracted by the flashy sales patter and the glitz and glam, the promise of an amazing product, which will give them the ultimate way to do X (sound familiar), that’s because it is.

If I said to you now go to any search engine and type in Internet marketing products; millions, if not billions of results come back – why? Because for those who get into this and do it well there is lots of money to be made at the expense of your inexperience and mine.

Do not get me wrong some of these products are good, some bad and some darn right ugly. But this is not the problem, the real problem is with each product there will be a different slant on how to do your internet marketing and with that comes the downside of distraction, confusion, dismay and ineffectiveness to make, choices or get anything worthwhile done so success if any is extremely limited.

To be successful in marketing yourself, your business etc online you need to pick one methodology and stick to it as though your life depends on it and to an extent it does – your livelihood depends on it, your peace of mind and the ability to stay motivated all depend on not getting distracted.

If you put all your efforts into just that one product for internet marketing you are far more likely to succeed with it and see good results.

2. Don’t put all your eggs in one basket

Now I know you all know this saying and it is true, try to think of what I call the chair principle – a chair has four legs and these legs make the chair study to sit on, if the chair has less than four legs it becomes unstable and you are more likely to fall down. Business is like a chair the four legs makes a better seat.

Not everything you do will be a success many things you do will not work or will fall over, Thomas Edison is famed with stating that I have not failed, I’ve just found 10,000 ways that won’t work. He had many failures on the way to success what he kept in mind was a single process which he continued to use and adapt till he found the right way to make it work for him and this is what you need to do.

What you need to do is use that product on more than one online vehicle to see which one will give you the success and money you had hoped for, it is okay to have more than one website to try to achieve your goal, if one does not work get rid of it try another but use the same product throughout. This is better than trying to make your business chair with one leg?

3. Never Give Up!

More often than not things will seem as though they will never workout the way you planned them, things go wrong, people become tiresome and Murphy’s kicks in at this point you may feel like jacking it all in and this is the time when I recommend you take a deep breath or a day off if necessary to get your mind right and start again.

Maybe the initial product you choose does not work for your product or service then try a different one but only if you know you have fallowed it to the letter and tried it fully because otherwise you’re back at tip number one again.

I leave you with two Edison quotes to feed your mind and soul:

‘Genius is one percent inspiration, ninety-nine percent perspiration’

‘Many of life’s failures are people who did not realize how close they were to success when they gave up’

Good luck with your Internet marketing efforts.