Coaching For Success
Posts tagged email marketing
Email Marketing Basics for Newbies
Sep 7th
Internet business marketing is a strategy which uses Integrated Marketing Communications. There are number of channels associated with it right from social networks, to blogs, to forums and many more. One of these effective channels is email marketing.
The number of businesses who are now using email as their regular communication tool is quite high. Many good articles have been written on how to do email marketing and are available online, for free just do a search for them. Today’s post covers some simple basics for newbies online.
Email marketing as pull strategy
Traditional selling approaches emphasise on pushing a product or service rather than promoting it in a way that customers will themselves come and make purchases. In the case of email marketing, it is hard to determine whether the product or service is more important than the mailing list.
If we use a bit of insight, we can conclude that a good product or service is a waste if it is has no demand. The demand can be developed by email marketing through mass promotion. Thus, email marketing is more of a pull strategy to reach out to your prospective customers.
Benefits of email marketing
One of the best features of email marketing is that you can personalise this form of marketing where you can easily tailor your promotional message according to the needs of different end customers of your product or service. It also has the advantage of building up your customer database over a period of time which benefits your internet business in the long term.
Apart from that, if you are able to build a large enough mailing list, you can sell other people’s products and profit off of affiliate programs and commissions. You can also profit from selling advertising space to other businesses. When compared to Social Media marketing, the chances of a high ROI are slightly better in the case of Email marketing.
Ezines- a tool for email marketing
Ezines are usually in the format of newsletters through which you can sell your internet business products and service via self promotion. They are simple and easy to use and are delivered directly to a ezine readers email boxes.
The most important thing that you will need for setting up a good email marketing campaign is an auto responder that features broadcast capabilities. Autoresponders are available through companies such as GetResponse.com and aWeber.com whose cost effectiveness makes them popular with many newbie. You can also make the money you pay for your autoresponder back easily by selling advertising space and informative products through your ezine.
Content development for email marketing
Content development for email marketing is a challenging job. The message may be sent in the form of a newsletter or a simple email letter, but it should be able to generate the desire to purchase.
If you are not a writer then you can try to do a few small free online writing course to develop good writing skills over a period of time. However if you have little interest in writing, then you should outsource this job by hiring great writing service providers like applecopywriting.com who can do it for you and you own all of the copyright to the work once you pay the writers for the articles.
You can find writers in a variety of places including: Elance.com, RentACoder.com, GetAFreelancer.com, however if you are in the UK you should think about using a copywriter in the UK because the language differences really do make a difference to your audience and also the spelling.
Additionally, you can find re-publishable articles on sites such as EzineArticles.com. These sites allow you to copy the article and use them in your ezine for free as long as you leave the author’s resource box intact.
Email marketing is personalised promotion, the chances of final conversion to your end customers are high in case of email marketing. Hence, as a newbie internet business owner it is worth your while investigating and using email marketing to its full advantage to grow your business.
Using E-mail Marketing To Aid Webinar Success
Aug 5th
A webinar is a presentation of your product in the form of visuals with audios, online with an audience watching. Research has shown that a person retains information more effectively when they watch as well as listens to it. That is why webinars are a very useful sales tool.
Email Use For Webinar Promotion
In fact, their ability to reach a larger number of peoples makes them an amazing online medium to promote your product and E-mail marketing is one of the best ways to get the message out about such a webinar event. This article discusses the application of emails for promotional activities of webinars. This type of promotion through emails is commonly known as ‘E-Mail marketing’.
Basics of writing an E-mail for a webinar promotion
An email is a formal tool for which you can use for spreading the word about your webinar. The content of e-mail must be clear and exhaustive enough to present the objectives of the webinar. You must clearly mention how your webinar can be a value addition for your e-mail recipients.
The profile of speakers must be highlighted and bullet points of the discussion must be mentioned so as to gather the attention of the audience. Apart from the promotional content, it is important not to miss the details of the event like date, time or program name.
In addition time zones must be checked if the recipients are in multiple geographies. RSVP to the event should contain the link for specifying whether the person will be attending the webinar or not. Finally, make sure there is a link that recipients can click on to preregister for the program.
Follow-ups through email
One mail is not sufficient to bring an audience to your event. You need to follow them up without any hesitation. Frequent reminders must be sent to them one week before the event. The reminder mails may be framed in such a way that each mail highlights one or the other topics related to the webinar. This way, the audience will not loose interest in the event.
Follow up is also required post webinar as it helps to build a long term relationship with the potential clients who have attended your webinar. You should attempt to mail them a recorded copy of the wibinar (if you recorded it) along with a website link where they can post their feedback comments. A recorded copy may also be sent to all those who could not attend your webinar. All these copies can be sent in one go using bulk mail. If possible you can send special offers to motivate clients to make a purchase.
Send other relevant materials through Emails
As mentioned above, it is important to follow up with your clients after a webinar. They may not be converted into final customers right away, but take some time. In order to follow them up in the proper way, you must send pieces of useful information from time to time. One example is sending the ‘testimonials’ from your loyal clients, which may reinforce the buying decisions of new clients.
The other information pieces could include ‘case studies’ which showcase your potential as an expert in your domain and hence making people trust your business. ‘Newsletters’ can be circulated regularly where in you can send new information and discuss the problems faced or feedback given by your customers. Emails are indeed very useful for such purposes.
E-mail can prove to be very useful when it comes to promotion of a webinar. The combined strengths of a webinar and email marketing provide you a very cost effective methods of lead generation for your business. The results are also very encouraging.
