Coaching For Success
Posts tagged Internet Business Coach
Why An Internet Business Coach Is Vital To Your Business Success
Jan 12th
The Internet is great way to promote your business if you know what to do and how to do. It can work like your best friend. On the other hand, if you do not know how to make your business visible on the Internet then it can be your worst enemy. If you do not know what to do on the Internet you may be throwing your hard earned money away. This is why you need a good Internet business coach to mentor you so your Internet business can flourish.
Lots of efforts and dedication is needed for online lead generation and it is far less expensive to do online in comparison to traditional methods. But like all else time, money and effort is wasted if you are unsure of what you are doing, it is common sense to employ someone with the right skills to do this for you or to get mentoring to learn how to do it yourself. A good SEO consultant can help with this but a great Internet business coach can mentor you on what you really need and how to do it cost effectively so that it is working for you.
Before you can start promoting your Internet business, you need to have a clear idea about your target audience. Try to figure out which promotional messages or which promotional media you should use for your business. If you can put your product or services’ value across to your target audience in a meaningful way, then it is possible that this will help promote your services and get you end sales which is why you are in business.
Once you are done with your promotions now it is time to monitor your efforts. Doing this you will be able to find out whether giving all the effort in promoting your business is really helping or not. Monitoring will allow you to compare your business to find out whether your new promotional scheme is really working or not again a good Internet business coach can help provide you with a service to do it for you or mentor you to do it yourself.
Promoting your Internet business online does not need to be hard work if you are wise you will use the services of an Internet business coach to mentor you to success.
New Advertising Method Enhances Both Your Web Site And User Experience
Dec 14th
Have you got unused or underutilised real estate on your internet business web site? If so, you may want to take a look at a new form of online advertising that is currently in vogue on the internet.
Online advertising has generally been regarded as intrusive and, overall, generally as more of an irritant than a help, with users more often than not either just ignoring the ads or skipping right by them as soon as they can. But, that may all be about to change.
Introducing A New Form Of Advertising
A new method of presenting ads on the web is becoming very popular thanks to its unobtrusive nature. In fact, it’s so unobtrusive you may have come across it without even realising it.
This new form of online advertising is known as Ambient Point of Action, or APA, advertising, and each ad covers the entire page of a web site while a user is working on a specific task, such as entering a search query or logging into a web site.
Unlike online ads you’re accustomed to seeing, which require that the user either close the advertisement or wait until it transitions to the next step of the user’s desired end result, APA ads remain in the background and are displayed until the user completes the task they’re working on, at which point the ad disappears. These ads are exclusive, in that no other ads are displayed while they’re being shown; they are also interactive, in that they’re triggered by a user action. But they aren’t intrusive, since they don’t cause any interruptions in the user’s work flow.
Making Good Use Of Vacant Real Estate
This type of ad can be installed on any page that requires some kind of temporary user interaction, typically a login or search page. The login page for Yahoo! e-mail provides an excellent example of an Ambient Point of Action ad, where the actual login area is quite small, leaving the rest of the page (previously empty, unused web page real estate) available for an ad.
As counter-intuitive as it may seem, unlike rotating or flashing banner ads or ads that take up the whole page and prevent the user from completing the task at hand, APA ads may actually enhance a web page’s design while allowing the user to interact with the web site immediately. Hard to believe, isn’t it – an ad actually enhancing the user experience!
If your web site has vacant real estate, an advertiser may want to take advantage of it to promote their business reasonably cheaply while at the same time enhancing your own internet business with ads from reputable merchants.
A UK internet business coach can help you implement this new, unobtrusive form of advertising and enhance not only your web site but your user’s experience.
New Twitter Features Can Help Extend Your Brand’s Global Reach
Dec 10th
Are you and your internet business taking advantage of the incredible opportunity to promote your web site that Twitter represents? It’s now a widely accepted fact that, in order to extend the reach of your brand and to maximise your search engine optimisation (SEO) efforts, establishing a presence for your online business on the various social media platforms, including Twitter, is nothing short of essential.
Major Improvements From Twitter
The social media networks are constantly striving to improve the overall user experience and entice businesses to extend their reach and influence via a presence on their platforms. With this in mind, Twitter recently introduced a couple of major improvements to its platform, namely the addition of several countries and cities to both its Trending Topics and Translations features.
Since Twitter is a global communications platform, extending their services beyond just the scope of English-speaking countries and users is a logical extension and one that may be the first of many as Twitter seeks to gradually become more of the global entity it strives to be.
Extending Trending Topics
Trending Topics is a feature located in the bottom right-hand corner of the Twitter interface that shows the words and phrases that are the most tweeted in various cities and countries throughout the world. Now, in addition to the countries already featured, including Brazil, Canada, UK, USA, etc., thirteen new countries and six new cities have been added.
The countries added include Australia, Germany, India, Netherlands, and Venezuela. Amongst the new cities added are Detroit, Minneapolis, Sydney and Toronto. These represent some of the fastest-growing markets for Twitter, so the demand for the addition of these locations was extremely high, which means this will make a lot of users and business owners very happy.
This may not seem like a revolutionary change since trends were already being tracked in several countries and cities, but the addition of tracking trends showing repeated words and phrases from nineteen different global locations is a pretty significant increase in available data.
Tweets In Different Languages Now Translated
The other new feature is the translation of tweets now made possible through the use of Google’s Translation plug-in, which means more tweets will be available to more users. The translations will appear in the details pane of the Twitter interface, meaning that, if you’re a business owner, your tweets will be seen and understood by a whole new global audience. Now that’s quite an impressive extension of your brand’s reach and should be exciting news for your business’s global prospects going forward.
The increase in trends now available through the additional locations means there will be much more data available for you to use to identify trends your internet business can take advantage of. The translation service will make those new trends you identify available to a far wider global audience, extending your company’s influence to a whole new audience.
A UK internet business coach can help you and your business take advantage of Twitter’s new features and turn your company from a local to a global enterprise.
Mobile Devices Will Take Centre Stage This Shopping Season
Dec 2nd
We’ve said it before, but we’ll say it again, since its importance bears repeating many times over, but if your internet business doesn’t have a mobile version of your web site, you could be missing the boat even while it’s still sitting at the dock on the eve of the end-of-year shopping frenzy.
Impressive Numbers
An IDC survey of smartphone users found that about half of those polled planned on using their phones to do price comparisons when doing their shopping while 32 percent said they would use their devices to check online reviews to help with their buying decisions.
Another survey by Yahoo! showed that the purchases of two-thirds of mobile users will be influenced by their mobile devices. And yet another survey by Luth Research showed that if retailers have a mobile version of their site they’ll attract the business of around 51 percent of consumers.
Internet v Mobile Internet
When consumers are in the heat of doing their Christmas shopping and are using their mobile devices to check for products or prices online, they only have so much time they’re willing to devote to these tasks. If your main web site has a lot of images and animation and is generally very busy, it may take an inordinate amount of time to load on a mobile device, by which time your visitors may well be long gone and winding up their purchases at a competitor’s site.
All the more reason to devote time and energy and, if necessary, expense to designing and creating a more streamlined version of your web site, stripping out any unnecessary features and providing users with the basic information they need for use on mobile devices.
Massive Mobile Contribution Expected
According to IDC, in the U.S. alone, it’s expected that retailers will make about $450 billion dollars, and mobile devices are expected to play a part in about $127 billion of that. The number of consumers actually making purchases with a smartphone is expected to be low, but a massive number of users will be indulging in many other online activities, which result in purchases.
This should send a clear message to retailers, and that message is that mobile e-commerce has arrived.
If your internet business is already set up for mobile e-commerce, you’ll have a distinct advantage over other online retailers. If not, contact a UK internet business coach, who will set your business up to take full advantage of the mobile boom.
Mobile Apps That Will Help Increase Your Productivity
Nov 29th
For internet business owners, the hope is that the next few weeks will be the busiest shopping season of the year. In fact, if the forecasts are correct (and online retailers certainly hope they are), this will be the biggest shopping season since the recession started.
Tools Of The Trade
With all this activity, which means managing inventories, fulfilling orders, etc., everyone involved in e-commerce internet business will be stretched to the limit. Fortunately there are some wonderful tools out there to help mitigate the time crunch.
Here are some of the best.
1. Sugar Mobile For iPhone
To make life easier for the busy merchant on the go, SugarCRM, which supplies an extremely popular customer relationship management suite, recently introduced a new option to access the suite from the iPhone. It allows for extensive customisation, providing for a specialised mobile CRM experience that is available anywhere, even at the Christmas table.
2. Zendesk For Mobile
Customer support can differentiate one company from another and can mean the difference between retaining a customer for life or never hearing from them again. By providing apps for all the major mobile platforms, Zendesk has made it possible for companies to create, track and respond to support tickets while on the go.
3. Mzinga Mobile Apps
Having established itself as a major player in the social software sphere (Ford and Amazon are two of its customers), Mzinga has made its CRM suite, known as OmniSocial, available as customisable apps for the Blackberry and iPhone, and provides both external, customer-facing solutions as well as internal solutions.
4. Jive Mobile 4.5
Customer-support communities powered by Jive have become extremely popular with businesses, which use them to increase customer satisfaction and reduce costs. These customer service social networks are now available for all major mobile platforms as Jive Mobile 4.5, providing a set of apps which can be both internally and externally facing.
5. Roambi Mobile ES3
This is a mobile application focused on business intelligence data, including analytics. It’s currently available for Apple devices (iPhone, iPad, iPod Touch) and provides various views of data, including a pie view and a trends view, in addition to 4 other types of views. Thus, your vital business data can be available to you at all times in various formats.
These are some of the better tools available to internet business owners to try to better manage what they hope will be a hectic schedule over the next few weeks.
For help and advice on using these tools and others to help better manage your resources, consult a UK internet business coach, who will bring a wealth of knowledge to maximise the use of your time and resources.
