Coaching For Success
Posts tagged Internet Business SEO
8 Tips To Help Your Tweets Stay Fresh
Aug 25th
Tweeting is never easy especially when you have been doing it for a while trying to find something interesting to say that promotes your internet business website or blog in 120 characters can just gets harder each time.
So today we have posted some inspirational tips to help you keep on top of your tweeting and still inject, humor and life into your social network, traffic building techniques on Twitter.
1, It is best to have more than one person doing tweets for your internet business this is because it adds spice and variety to the way the tweets look, sound and feel.
2, When you are promoting one of your blog posts, try to explain what’s coming or ask an inspired question to get people thinking about the post so they click the link.
3, Staying with questions, Twitter is a great place to ask them if the topic is spicy or contrervasial you will get opinions but be ready for positive as well as negative comments.
4, Find interesting people to follow, if their tweets interest you see who they are following and follow them too, chances are people following them, will follow you.
5, When answering other peoples tweets to you try to answer in a way that allows you to ask what interests you, what has got your attention right now. Not only will this get you a response it will also help you stay on top of current topics and trends especially if your Twitter followers are targeted.
6, When you are discussing your own stuff, do not over do it or blow your trumpet to loud, make any information you give useful i.e give advice, discuss a helpful blog even if it is not yours, give images or stats but only if it helps them.
7, Try to find interesting articles from other people that maybe useful to your following and tweet about them, this does not help your business directly but shows the depth of your knowledge on a subject gaining you more respect this can help you later on with promoting a product or service.
8, Ok, you know your human, but let others know it too, share your human side or the human side of your internet business.Tweeting is all about social interaction and human connectedness so share that side of what you do.
Obviously there are lots of other things you can do to stop tweeting becoming mind numbing for you and the people reading your tweets, these are just a few ideas to help you keep your internet business tweeting fresh.
‘SEO and PPC Internet Business Promotion Tools’
Jun 28th
SEO and PPC Internet Business Promotion Tools
Search Engine Optimisation (SEO) and Pay Per Click (PPC) are two of the most popular term in online marketing and most internet business owners have heard of them and use at least one of them. The objective of both these internet business tools is one and the same, to boost sales by bringing online traffic to your website. SEO is a strategic approach to online marketing whereas PPC is a tactical, fast response mechanism. The two methods if used together, can become powerful internet business promotion tools.
‘Basics of SEO’
Any webpage can get online traffic through the route of popular search engines like Google whether this be a lot of little. The basic algorithm any search engine adopts while generating results is to bring results for a search to the most popular words, known as keywords, it is basically the descriptive word or phrase that describes the main concepts of a topic and one which is the frequently used by users for a particular search. So the content of any successful webpage should be keyword enriched. Search Engine Optimisation (SEO), is the process of increasing the amount of visitors to a Web site by ranking high in the search results of a search engine. (SERPS). There is no cost to be incurred by the internet business owner, search engine will display these webpage free and these internet business WebPages are called organic results.
‘Basics of PPC’
Pay Per Click is a model where a host website or a search engine displays sponsored links when any search is made using a keyword. Sponsored links are the internet business owners choice to make payments to the host only if their results are shown on the first pages of a specific keyword search and is only paid to the host once users click on the sponsored links. The charges are based on a fixed price per click.
‘SEO versus PPC’
Organic results enjoy more credibility with users compared to sponsored results this is due to the fact that no one is paid so the results are seen as unbiased. In fact research shows that 70% of users click on organic results compared to paid results and that when they have clicked on paid results it is because either they could not find what they wanted in orgainic results or they know of or percieve one of the paid results highly. Nonetheless, PPC also gives an opportunity to get a webpage at the top of sponsored results based on the price paid for a particular keyword.
So, SEO requires an expert to develop strategy to achieve the objective which is not the case with PPC. Hence, initial set-up cost for an SEO campaign will be much higher than similar PPC technique, but SEO is free afterwards whereas PPC comes with regular expenditure. However, even in a PPC campaign some expertise is required to select the keyword and monitor the results.
In weighing up the two you can see that SERPS rankings are subject to uncertainty in the case of SEO but are more predictable in the case of PPC. Also PPC represents more focussed results, where as SEO results in continuous traffic over a longer period of time. SEO produces result over a period of time whereas PPC can achieve quick results. PPC has the great advantage of tracking the output of the promotion by tracking the clicks on the page.
‘Teaming SEO and PPC’
For a newly launched webpage, it is difficult to get good ranks in SERPS if it solely relies on the organic results but this is not impossible. It would make more sese for a new entrant in the internet business world should start with PPC techniques. Over a period of time, the webpage gains the popularity necessary to drive traffic and the tracking helps the internet business owner to incorporates lots of improvements in terms of its content. Once a webpage starts getting regular visitor it is ready for usage of SEO techniques. Thus, SEO is a long term, cost-effective strategy and PPC is a short term, call-to-action campaign to create an initial boost to traffic and quick return on investment. Grouping both the techniques surely will pay off in long run.
1 Tip and 3 Steps to Better Business SEO
Jun 23rd
The Search Engine Optimisation (SEO) process starts with choosing the right landing page for your keyword to ensure that you try to rank well for that keyword. Many people get this wrong. What they attempt to do is start with the keyword and then choose the page it should land on after, if they even both to do this at all, worst still is the belief that optimising only the homepage for your site will be enough.
It is important to choose your landing page for a specific keyword first as then you help Google and other search engines find you and rank you in most cases quicker and higher than you would normally be if you had chosen the incorrect landing page. Basically you need to find a way to quickly see what Google sees as relevant, so the tips i am going to give you next will help.
To help you choose the right landing page from your business website for a particular keyword use the Google search engine and type in the follow search term query :site:yourwebsite.com keyword phrase, i.e. Site:theinternetbusinesscoach.co.uk business coaching.
This Example Shows The Results of Site Query Function in Google
You will see results like those in the image on your right, ignore the paid results in yellow. The pages listed from your site are pages that Google considers to be relevant for the keyword you have chosen. Once you have chosen the correct landing page for the keyword you can then begin the task of Search Engine Optimisation (SEO). Below is a brief guide of the three steps of optimising your business website.
Step One – Optimise your chosen landing page – this is known as on page/site SEO.
Always use your keyword in the Title Tag (no longer than 70 characters), in your Meta Description (end within 156 characters). Also use your keyword in your h1 tag if you have one, in the page’s text-based body content at least twice. On pages with more than 500 words make sure that your keyword density is at least 2% and evenly distributed throughout the landing page.
Step Two – Internal Off-Page SEO
This is where you look for additional pages on your site that can be optimised for the same keyword. Again go back to all the pages you have found in the site query we did early to help you, once you have chosen these pages you need to maximise the link
relevance sent to the landing page by using your keyword in that page’ Title and Meta Description. Next you need to ensure you use the keyword within the non-hyperlinked body content, and then hyperlinking at least one instance of the keyword phrase to the main landing page you have just optimised.
Vary your anchor text going to your main landing page by using small variations in the keyword you have used to maximise the number of internal links to the main landing page i.e. an example of variation in a term is the word coach; you could use coaches or coaching as variations. If you wish you can create more pages to help support your main landing page if you wish.
Step Three – External Off-Page SEO (Link Building)
This is the big one that people chase and many do first rather than last because this way you get the desired effect from your on page optimisation. This step is probably the toughest of the three as you have to determine how to make your content more link fiendly to other sites in order to develop natural links. This is where research of your competition will help you to determine who to link to and how to best get them to link to you, remember however that quantity is not the same as quality,it is far better to have ten high quality links to your site than one hundred poor quality ones, look for sites that deal with the topic for your main landing page’ keyword.
Hopefully this one tip and three steps will help you improve your business’ on and off page Search Engine Optimisation. If you like this article please share or link to us using do follow and put a credit back to http://www.theinternetbusinesscoach.co.uk/blog
A Little SEO Goes A Long Way
Jun 11th
Websites are a great way to promote your business. They can reach millions of people within a click with little cost. As a website owner you desire the maximum possible visitors you can get to view your website. The quickest possible way to make your unknown webpage visible among the millions of other web sites online is to get to the top of search engine results lists somewhere on that first page preferable in the top five (not including the paid ads).
This is known as Search Engine Optimisation (SEO). Some people think it is a matter of luck getting their site to this position, some Internet Marketing people will tell you that there is some special art to getting there, however this is not true all you need do is learn some of the techniques of ‘Search Engine Optimisation’ which can help you achieve it.
The SEO Building Blocks
SEO-Definition and Importance
SEO is the process of building content for your site in such a way that it improves the probability of getting it listed in the maximum amount of search engines for relevant searches for your content area. You can do this through ‘Keyword Enrichment’, which is using the words, which are used frequently by your target audience with relevance to your business area. The importance of SEO lies in the fact that the basic purpose of building a website is to get people visiting it, no matter how beautiful or creative it is or not as the case maybe.
‘Starting SEO’
You begin building a website by identifying its basic objective or the goal. The goal must state what you want people to do on your website. You may intend to put lots of information about your products, you may want people to join your business network or you may want to sell products online. Whatever your intention is, you have to be clear about it and on the basis of that you will offer some value to your visitors.
‘Offering value to your visitors’
If you don’t provide what your visitors are looking for then your basic purpose fails. So, you must know what people want from your website and what exactly you can offer to match their needs. Even if they don’t find much use for the information, give them an option to ‘like’ your information so as to indicate that you have gained their interest. You can always ask them to put some comments along with their email address, which can help you in expanding your customer database as well as improving the information you offer on your site. The content may contain articles, e-books, a report, discussion topics, a newsletter, an infomercial etc., but it must be in line with the customers’ needs.
‘Continuous improvement‘
Once you get visits on your site you should make the effort to continuously update the content of the site. The latest happenings relevant to your business must be published from time to time. Even the user interface of the site must be changed so that visitors feel refreshed each time the visit the site. If you have gained sufficient traffic on the website, then you can even showcase your product for selling purpose. Features like online payment, online order booking etc. must be there to facilitate the customers.
Always remember, once you create an exhaustive and possibly beautiful website (beauty is not always necessary as some very ugly sites do extremely well), you automatically get the advantage of viral marketing which is great SEO. As the number of visits on your webpages increase, your SEO efforts automatically help you get closer to the top of organic search engine results and gain more prominence.
Keeping such simple things in mind and designing a website for your business will fetch you unexpectedly good results. The power of Internet can be a boost to your business if you learn how to tap its potential in the proper way. SEO helps in guiding you to tap that potential.
