Coaching For Success
Posts tagged Internet Consultants UK
Search Engine Optimisation (SEO) Goes Mobile
Oct 6th
Let’s face it, like it or not, we’re all going mobile! And Search Engine Optimisation is rapidly moving into the mobile era, as more and more of us are turning to our mobile devices for everything from basic phone calls to ordering tickets for the next big concert in town or to playing the latest mobile video game. The emphasis is currently on mobile apps, but a lot of mobile users do plenty of mobile web browsing, using mobile search, which means it’s time to do mobile search engine optimisation to get your internet business found by mobile searchers.
Targeting The Mobile User
The first question you need to know the answer to is, when they search, what is it that mobile users are actually looking for? More often than not, it’s something to do with socialising or entertainment, such as music, books, restaurants, movies and the occasional non-strenuous research.
So, if you have a business that’s extremely localised, you should definitely get your business listed in Google Local, with your listing showing your business name and the type of business you run. For example, a soccer shop would add some additional information to the business name, like this “All In The Game – Soccer Supplies”. Listings like this strike a chord almost instantly with the relevance algorithms, and that little Search Engine Optimisation tweak to the business name can get your business on the first page of the search engine results.
A Littel Misspelling Goez A Long Wey!(sic)
Using mobile devices has created a whole new way of writing and spelling – as u probly alrdy no! Just look at text messages, where less is always better. This has opened up a whole niche industry based around misspelled words, whether intentionally or otherwise, for which a little SEO work can be optimised to potentially extremely profitable effect. Even though practically everything gets auto-corrected on mobile devices, that doesn’t generally apply to company names, so be sure to include variations on your company’s name, address, etc., in your keywords, along with misspellings of industry-related keywords.
With brevity being the watchword for mobile users, abbreviations also present another goldmine of keyword opportunities. Users type in more or less the same query on a mobile device as on a PC, but with many words in a PC search being replaced by abbreviations in a mobile search. So, a PC search for “San Francisco Mobile Phone Centre” may become “Mobile Phone Centre SF” in a mobile search.
Mobile Social Media
Not only is mobile changing the face of the internet, but social media is, in turn, changing the face of mobile, and having a huge impact on search results. The importance of mobile social Search Engine Optimisation (SEO) will continue to grow, as mobile becomes ever more prevalent.
An interesting development is the localisation of both Twitter and Facebook, with Twitter having introduced a geo-location feature, so that, if you’re at a restaurant, you’ll be able to check for tweeted reviews of that restaurant while you wait for a table, or check the tweets of people at the restaurant.
Facebook has its open social graph that will make recommendations of things you might enjoy, so you’ll see things like “While you’re in this part of town…. your friend, Andy, likes XYZ restaurant”, with an ad displayed based on your location.
So, making sure your internet business has a presence on the social graph will be a very important aspect of mobile marketing, as, the more “social” people become in their mobile activities, the more they’ll tap into these networks for their needs while they’re on the move. Making sure your business has a presence on social media sites such as Twitter, Facebook and Yelp, as well as applications that are more mobile-centric, such as Foursquare, will be essential if you’re to tap into the massive potential presented by mobile SEO.
All this talk about mobile Search Engine Optimisation (SEO) and making sure your business takes advantage of it will come to nought if your internet business web site isn’t mobile friendly, so that should be a number one priority for your business, if you don’t already have a mobile version of your web site set up. That means stripping your main web site down to the bare minimum and delivering only what is necessary to ensure your site renders correctly on mobile devices, which means, at least for right now, no Flash media. And, since mobile screens are small, keep things like forms as short as possible – the more the user has to enter, the sooner they’ll leave your site.
So, be proactive, and set yourself up for mobile internet success as well as traditional internet success by using the services of reputable internet consultants UK, specialising in SEO who’ll be able to assist you with all your Search Engine Optimisation (SEO) needs, whether mobile or traditional.
Advantages Of Hiring UK Internet Consultants
Sep 8th
Should you take advantage of the services of UK internet consultants?
Well, let’s pose a few questions to
find out where you and your businees stand, and this can stir your thought processes. Are you ready to take your UK business to the next level, but don’t have a clue where to start? Or maybe your business is already online, but just not getting the results you’d like, and you’ve tried everything you could think of to fix that – used Adwords to get your online advertising to the top of the search engine pile; set up a blog with links back to your main site; posted articles to all the major article directories, etc.
If your online business is growing with more customers than you know what to do with, chances are you’re probably doing just fine and won’t need to hire a consultant. If not, then the question comes up, Where do you go now?
Do What You Do Best
The problem most business owners have is that they’re usually great at the particular business they’re running, i.e. the owner of a construction company probably knows all there is to know about construction; a florist can recommend just the right flowers for every occasion. But, knowing the how of a business doesn’t necessarily mean you know the why, i.e. you’re proficient at the skills required for your business but marketing your business and getting its name out there is a different matter and something most business owners have great difficulty with.
So, instead of putting a lot of time and effort into doing what doesn’t come naturally to you, or that you have no experience at, why not stick to doing what you do best (landscaping, construction, whatever your business might be), and hire an online marketing consultant to do what they do best, i.e. market your business and get it in front of more people and attract more customers?
Objectivity And Focus
While your view of your business and what’s best for it, as far as improving its performance, may be clouded due to the fact you’re so closely tied to it and can’t see areas for improvement, an independent consultant can look at your business objectively, taking both a long-range ariel view of all facets of your business, while bringing laser focus to the areas most in need of change.
This laser focus is only possible if an independent consultant is used, since they aren’t tied to any one particular company, enabling them to discover opportunities in your business somebody closer to it or tied to only one company might miss.
Wide Range Of Skills And Technologies
A UK internet consultant can bring a wide range of skills to bear on your business, from analyzing your business in depth to
determining your target audience to recommending advertising strategies.
Rapid advances in the internet and the ever-increasing size of its audience has made it essential for new and improved technologies to be developed to aid in the marketing and promotion of web sites. These technologies include web design and development, search engine optimisation to improve your placement in organic (free) search engine results, content creation management systems, pay-per-click advertising campaigns, etc.
These are all part of the advertising knowledge and strategies a consultant will provide, and, relative to the cost of hiring the consultant and implementing these strategies, the return on investment can be substantial.
Consult Locally, Grow Globally
While there are internet consultants all over the internet and available throughout the world, if you’re a UK business, it makes much more sense to work with a UK based consultant, since a UK consultant knows the UK business environment and is familiar with local trends and markets.
As a result, they’re able to position your business correctly within the various online marketing sectors specific to the UK, making it possible for your business to stand out against your fellow UK competitors.
Not only that, but should a visit to your business or a face-to-face meeting be necessary, it’s much easier and more convenient, not to mention economical, if you and your consultant are both in the UK. No need to worry about different time zones, language barriers, etc., since you both are in the same geographic and linguistic location and are culturally on the same wave length, even if your business is in Leeds and your consultant is based in Reading (OK, there may be a bit of a language barrier to overcome there!).
However, even though a UK consultant can bring a local perspective to your online business marketing, the overall strategy will still be to attract visitors, and, ultimately, customers on a global scale and to grow your business accordingly. No parochial approach here!
So, although there are many options available thanks to the global reach of the internet, the choice of a UK internet consultant for your UK business is one that carries with it so many advantages as to make it virtually redundant to look elsewhere. Remember the old slogan, “Buy British”? Well, that still holds true when it comes to improving the performance of your online UK business.
Why Internet Consultants Can Help Your Internet Business
Aug 14th
Internet Consultants UK Can Help Your Internet Business By Fitting The Peices Together
There are many new products on the market every day telling you how to use or utlise another advance in Internet marketing. When you are new to Internet marketing this perptual increase and ever changing flow of information and methodology can seriously impact on whether you actual get any real internet marketing done or you are stuck at square one continually trying to learn new techniques to help make your internet business visible in the market place.
This is where an internet consultant can help you by showing you the best products to use or by introducing you to a good internet marketing service company. Internet Marketing done with the aid of a UK Internet consultant can be far more cost effective than going it alone and can far more quickly help you see return on investment (ROI).
An internet consultant can help you plan advertising strategies dependant on your budget so that they fit in with your overall business plan and allows you room to test your markets in a more productive way that you maybe able to do alone. Some of the strategies an internet consultant could useare organic search marketing, PPC, CPC image or video ads and social media advertising.
Your internet business’ visibilty is important so it is necessary to your online survive that you stop buying products whether they are good or not and start utilising and buying advise from someone that understands your arena in this case the internet to ensure you are reaching your target audience and that your ads are engaging enough to ensure either leads or new customers.
An internet consultant can help you fix the problems and issues on your website first and will help you analyse your market throughly, they can look at your content and traffic and even your email campaigns. They need not be expensive to hire either and can be considerably cheaper than the latest product launched and if managed properly can be great for your business and free up your time to get on with the real business of your business.
There are many internet consultants in the market and it is always best to try to choose one from your local geographical region especially if you are doing business locally this will ensure they know your market and can better aid your internet businesss and your internet marketing to greater success.
