Coaching For Success
Posts tagged marketing
Two Kinds Of Internet User
Sep 1st
Two Kind Of Internet Users
There are 2 general types of internet users: those looking for information and those looking to buy. We all wear both of those hats at different times and sometimes something is so compelling we put our buying hat on when we thought we only wanted to wear our research hat. For purposes of most effective optimization you want to make sure you are targeting both groups of people.
You want researchers because catching them early in the process exposes them to your expertise and creates you as a possible future solution for them. You also want buyers because that’s your bread and butter.
Which group you attract is determined by your keywords. You want keywords that call out to researchers and you want keywords that reach out and grab the buyers.
It’s important to consider commercial intent when selecting our keywords. A great tool that can be effective for this is http://adlab.msn.com/Online-Commercial-Intention/
6 Reasons Why Should Publish A News Feed For Your Internet Business
Sep 16th
If you have a website, you know how difficult it can be to get fresh, relevant content without being a slave to your site and writing everyday or paying out large sums for someone else to write for you. It is well know that search engines see fresh content posted regularly and promote these sites higher in search results. This post looks at 6 reasons why you should publish a newsfeed.
An RSS newsfeed can provide your Internet business with a few additional opportunities for increasing your website traffic. If you publish your own newsfeed it can help you to be found and potentially read/ heard above the noise of the burgeoning email box that seems to be the norm these days as it allows you to get your message straight to your target market.
Many people online seem to think of newsfeed in the same way as a blog but in actual fact a newsfeed has far more wide ranging uses like news alerts, upcoming events, new articles, new resources, search results, or top 10 best sellers i.e. for example Borders and Amazon use newsfeeds for product categories. Newsfeeds have far too many applications to name them but the point being made is that it goes way beyond a blogging face, in fact in-house here at The Internet Business Coach we sometimes use it for Project Management.
Every Internet business owner should be considering having a newsfeed in exactly the same way that they consider autoresponders and newsletters. Think about what autoresponders and newsletters can potentially do for your business, the same is true of a newsfeed. So back to the six reasons to get a newsfeed like RSS:
No. 1: Great for linkbuilding
Newsfeeds are great for link building. The use of an RSS as part of a link building strategy, can quickly help to produce results. If you are not using newsfeeds then you should look into it.
No. 2: More free traffic to your site
A frequently updated feed can bring your site large volumes of traffic in the short term i.e. for any given update, people’s interest peaks if the topic is interesting enough to click and has pull power to attract potential people to stay tuned in. If you apply your keywords well when sending out feeds your result improve.
If you submit your newsfeeds to directories this will again increase your potential to reach new audiences and visitors to your internet business site, this is a great strategy to pull visitors to your site especially if you are new online as it allows you to advertise yourself and hopeful generate leads for your business.
An extra tip for you here, your website’s RSS feed can often do better in feed directories like Yahoo’s Directory than potentially a regular search engine and this is because your inclusion into it is instant.
No.3: Great way to repurpose old content
If you run a blog and you have lots of older articles, or a business site that is not a blog with a fair few articles, product or service reviews and even your old newsletter you can use these to build great new content for your newsfeed as long as the information can still be seen as useful and relevant to what you do, clearly an article review for a product or service you no longer sell is not going to do anything for your reputation but all relevant content is there all you need to do is rehash it to attract new visitors and potential clients/customers. Click to see more help on repurposing your content
No. 4: It’s a freewheeling, relaxed way to update your audience
Lets face it no one wants to do more work than they necessarily need to. If you have a newsletter you know how much work goes into maintaining your list and ensuring that that your newsletter does not get spammed and even after you check, remove, maintain, format etc the job is not over as the following newsletter the process starts again.
With a newsfeed you can push those updates to your audience without worrying with all the above and you can even push the benefits of your newsfeed via your newsletter to get your audience to subscribe to your feed instead which will give them access to your latest news more efficiently and far more frequently than in a normal newsletter which helps sustain interest in what you are doing.
No. 5: RSS gets visitors to click through to your site whenever you update
In order to get these clicks when you update your target audience will need an aggregator (posh word for a newsreader). When instructed, the aggregator asks all the servers in its feed list if they have new content; if so, the aggregator either makes a note of the new content or downloads it.
A person may see a headline from your internet business website they want to read, they can view your summary, and then click through to your site to read the rest of the news article without leave the application they are in or view it in a new window.
Basically each time you update the reader will notify them that you have a new headline, it is this constant awareness of your updates that keep your audience coming back to your site.
No. 6: It’s easy to do
If you can fill in a form then you can get an RSS feed, it is easy to use even for the non-techies and most of all it is effective.
The benefits of a newsfeed for your internet business are great, if like many site owners you invest time in SEO, Traffic and website updates as well as content updates it seems crazy not to add something else to your arsenal to help generate interest in your business and attract potential new clients.
Email Marketing Basics for Newbies
Sep 7th
Internet business marketing is a strategy which uses Integrated Marketing Communications. There are number of channels associated with it right from social networks, to blogs, to forums and many more. One of these effective channels is email marketing.
The number of businesses who are now using email as their regular communication tool is quite high. Many good articles have been written on how to do email marketing and are available online, for free just do a search for them. Today’s post covers some simple basics for newbies online.
Email marketing as pull strategy
Traditional selling approaches emphasise on pushing a product or service rather than promoting it in a way that customers will themselves come and make purchases. In the case of email marketing, it is hard to determine whether the product or service is more important than the mailing list.
If we use a bit of insight, we can conclude that a good product or service is a waste if it is has no demand. The demand can be developed by email marketing through mass promotion. Thus, email marketing is more of a pull strategy to reach out to your prospective customers.
Benefits of email marketing
One of the best features of email marketing is that you can personalise this form of marketing where you can easily tailor your promotional message according to the needs of different end customers of your product or service. It also has the advantage of building up your customer database over a period of time which benefits your internet business in the long term.
Apart from that, if you are able to build a large enough mailing list, you can sell other people’s products and profit off of affiliate programs and commissions. You can also profit from selling advertising space to other businesses. When compared to Social Media marketing, the chances of a high ROI are slightly better in the case of Email marketing.
Ezines- a tool for email marketing
Ezines are usually in the format of newsletters through which you can sell your internet business products and service via self promotion. They are simple and easy to use and are delivered directly to a ezine readers email boxes.
The most important thing that you will need for setting up a good email marketing campaign is an auto responder that features broadcast capabilities. Autoresponders are available through companies such as GetResponse.com and aWeber.com whose cost effectiveness makes them popular with many newbie. You can also make the money you pay for your autoresponder back easily by selling advertising space and informative products through your ezine.
Content development for email marketing
Content development for email marketing is a challenging job. The message may be sent in the form of a newsletter or a simple email letter, but it should be able to generate the desire to purchase.
If you are not a writer then you can try to do a few small free online writing course to develop good writing skills over a period of time. However if you have little interest in writing, then you should outsource this job by hiring great writing service providers like applecopywriting.com who can do it for you and you own all of the copyright to the work once you pay the writers for the articles.
You can find writers in a variety of places including: Elance.com, RentACoder.com, GetAFreelancer.com, however if you are in the UK you should think about using a copywriter in the UK because the language differences really do make a difference to your audience and also the spelling.
Additionally, you can find re-publishable articles on sites such as EzineArticles.com. These sites allow you to copy the article and use them in your ezine for free as long as you leave the author’s resource box intact.
Email marketing is personalised promotion, the chances of final conversion to your end customers are high in case of email marketing. Hence, as a newbie internet business owner it is worth your while investigating and using email marketing to its full advantage to grow your business.
