Posts tagged Organization
‘Webinars – Can Be An Effective Marketing Tool’
Jun 9th
Before adopting any promotional strategy for a product, a lot of data collection isdone to understand how a customer perceives the product and its promotion. The objective of any promotional campaign is grab the attention of a potential customer and in the most effective manner so that it attracts them to ultimately buy the product.
There are a number of different media used for promotion like print media, online media, radio, television etc. And accordingly the promotional message can be visual, audio, a combination of audio and video or a dynamic audio-visual combination in an interactive mode. A method of dynamic audio visual is a webinar. Webinars are an under utilised method of promotion in the online advertisement arena.
In simple words, a webinar is a presentation which can be used to tell people about your product in the form of visuals with audios, online with an audience watching. Research has shown that a person retains information more effectively if they watch it as well as listen to it. That is why webinars are a very useful tool. In fact, their ability to reach a large number of people makes them an amazing online medium to promote your product.
The success of a webinar depends upon the message conveyed through it and the manner in which it is communicated. Some basics can help you build a successful webinar as not all methods of webinar work. Below are a few guidelines for you if you decide to use webinars, the information is for both products and services as both can be promoted via webinar.
‘Guide and not teach’
Before making a presentation through a webinar, the target audience must be carefully selected and invited. It is advisable to have an informed audience who is genuinely interested in your product. Because your audience is well informed, you must refrain from making a sales pitch in front of them. Instead, you should respect their previous knowledge and guide them in such a way that they are impressed by your product through their own judgment. That way, you don’t teach them about a new product but you guide them using their prior knowledge to naturally allow them to see your product as the one to buy.
‘Set clear objectives and goals’
As seen above, the audience must be guided to your product. In order to accomplish this, you must also be able to relate their problems to your product as the solution. In order to do this you must start with understanding the existing problems and the needs of your customers. It should be clear cut that what you offer is what they need and this and only this must set the objectives and goals for your webinar. A clear definition of the objectives that need to be met is crucial for a good webinar.
‘Relate to customers’
Once the objective is set, then the content is developed. If you can make the audience relate their needs to your offering, then you are in a winning situation. The whole presentation must focus on gentle persuading them that the solution you are offering is precisely what they are looking for. In the process, you must respect the prior knowledge of the customers by align your objectives with their interests, do not be over pushy in the content or start to make it a sales pitch, rememberto be informative, authoritive on that particuliar problem and friendly, if the audience feel you speak from authority the natural tendancy is to listen and take onboard what is being said so that they end up purchasing from you. If they feel it is a sales pitch they will not bother – you were warned
There are a lot of online service providers for webinars like-On24, Citrix gotoWebinar, and Cisco WebEx; choose the right service provider depending on your needs and budget, trial them first if you can, as many now do a free trial period. Webinars have great potential to raise your company profile and also help sell your product. Like all marketing strategies, it must be implemented in the right way for it to work so your business can take advantage of such an effective tool.
Approach to Running a Successful Business
Jun 5th
‘First Step-Vision Statement’
A vision is a statement should reflect your future ambition for the business. It represents the very ‘purpose’ of the existence of your business, which stand irrespective of your competition. A vision statement sets a ‘mission’ for your company, which is the target set to accomplish your vision. Apart from the mission, there are some core values and principles which you stand by, these values must be also incorporated in the vision statement.
‘Identify Strategies’
If a vision statement is your business’ guide stick then identify the strategies is the next natural process that you will adopt to move forward towards your vision by fulfilling your ‘purpose’ and achieving your ‘mission’ guided by your ‘values’. You define strategies keeping in mind the competitive scenario and other business environment factors like economic policies of the government. You must create short term as well as long term strategies and measure their impact from time to time to fine tune them, all these strategies must be evaluated and fine tuned.
‘Sustained Business Runs on Revenue’
A business runs by the revenue it earns. Thus, you need to have avcloser look at your financials which consists of your balance sheet and Profit & Loss statement. Accordingly you need to build a ‘revenue model’, which represents your financial baseline along with the forecast of future revenues. On the whole, it indicates your current income sources and the future earnings. The forecast of future earnings is done by analysing the past trends and your plans for future growth.
‘Growing Your Business’
Your business consists of various stakeholders who are affected by and who affect the business directly or indirectly. These stakeholders are mainly- business owner, the business corporation and the external entities like tax authorities. Your endeavour is to grow your business as well as satisfying these stakeholders. Also, the business must be financially sound and free from debts or other liabilities. Thus, the business assets must be protected legally as well as financially.
‘Marketing and Sales’
The crucial part of any business’ success or fail hinges on its ‘marketing’. It is an important function of any business as it is the one which help gain visiblity for your product allowing lit to be sold in the marketplace. Marketing encompasses the process of promotion of your product among your target segment of customers by positioning your product in such a way that they perceive some value in it. You can use various offline tools like Newsletters and PR activities; or online tools like social Media and webpages for promotion. The marketing strategy helps captures the customers’ needs, by convincing them that your product will satisfy their need or desire and also will utimately help close the deal by selling them the product and realising the revenue.
‘Continuing the good work’
Once the business starts generating revenue, you have to make sure that you keep going and measuring what works and removing what does not. Apart from the revenue and resources, you must focus on your team. You must understand that your employees are one of your most important assets. As a leader you should keep them motivated so that they stay committed to helping your business grow. You have to instil motivation by providing them focus, setting a purpose, encouraging team spirit and by recognising their efforts and rewarding them. As a leader, you should exemplify yourself by demonstrating character, capacity, credibility, courage and clear communication among you team. All of these things are needed to help your business become and stay successful.
The Secret On How to Reduce Business Telephone Bill
May 29th
Today’s post is all about one of the biggest costs for many businesses regardless of the size. All business use their phone for calling clients after all it can well be the lifeline for reaching out to prospective clients and present clients. I need not spout benefits at you, however as great a communication tool as it is the cost of ringing some service providers and or utility companies indeed possibly suppliers can end up costing you a fortune.
Now I know that some businesses have tied themselves into business packages, which reduce some of the cost of calls, but even these most of the time do not cover the dreaded 0844,0845, 0870 and 0871. These calls are non-geographical numbers that are essentially tied to a standard landline number 01,02,03. Now the secret of how to save money is out and The Internet Business Coach is sharing it with you.
Recently you may have noticed a drive from BT to make 0845 numbers free for people, what you do not know is the reason for this. Well over recent years more and more people are complaining about having to call these numbers and the cost of them especially when it was discovered that many of the larger companies were using the money they made from you ringing these numbers to help finance the cost of call centres and such, even smaller companies using these 08 numbers could offset costs using it. Not too long ago a The Guardian newspaper and BBC Radio 2 featured a company who basically said that they would help consumers and businesses to save money on these calls.
Now a lot of people did hear about this site but millions of others did not, so i am going to share this money saving information with you because it must be shared. The idea of this site is to allow you to either enter the companies name or the 0844, 0845, 0870 or 0871 number given for a company and get a standard line number you can ring as an alternative.
On seeing the site I was sceptical that it could work but trust me The Internet Business Coach have been using it for over a month and it has been amazing, I am yet to come across a dead number although it does happen as some companies once they know the word is out will change the number, however this is a minor inconvenience as the saving you can make both on your business and home telephone bill is major.
The site also features a sharing area where if you know a standard number for a company that you can enter the details for it to share with everyone else, this whole site works on the cooperation of all users adding to the database and lets face it sharing is your way of giving back, like how i am sharing this information with you now.
At this point you need to know who it is but before I tell you this let me just mention to you that although this site is amazing, has a forum to answer any questions you may have unfortunately sometimes the site is just plain unavailable. Now i do not know if this is due to the high volume usage of the site or the huge database in any case if you find it is not going on one day it is well worth it to you to keep trying on alternate days till it is back up – it does come back up eventually.
Ok drum roll – the site is called ‘Just Say No To 0870‘ use it. My suggestion is to compile a list of people you regularly ring go to the site and look them all up and put the standard landline numbers next to them. Now go save money on your home and business bills
Outsourcing is ‘Not Easy’ contrary to what some IM’s are telling you.
May 28th
First off there has been a surge of recent towards pushing outsourcing from all quarters and some give good reasons to do it. Others however have jumped onto this bandwagon promoting services either they know little about having not really outsourced or have been doing it so long that they have it down to a tee so YES it is easy for them because lets face it they pay outsourcers to find outsourcers to do the job for them.
Now it might sound like I am bashing IM’s and outsourcers, believe me here when I say I am not, just stick with this a bit longer and you will see where I am going with this.
Outsourcing is an really great way to get more of your work done in a short space of time and basically many of the jobs that never get done or get done poorly due to your inexperience at them can be done for you by an outsourcer, which can be invaluable to your business. The cost savings as compared to getting help in your main country of residence is a major benefit. I am in the UK and if I were to employ someone to do a weeks work here 9-5 it would cost me a pretty penny whereas if I look to outsource to a person in another Country (typical choices when cost is involved are India, The Philippines and Eastern European countries although their prices are starting to become as expensive as the UK) I could get help for half the cost.
Now here is the rub, if you have never outsourced before you can find yourself in hot water quickly as some outsourcers can smell a newbie a mile off and will take you on the long journey to the never-ending hourly rate of no return
Seriously when starting out with outsourcing many business owners are not really sure what they should outsource or how to place the ad to hire an outsourcer and worst still how to give instructions to the outsourcer on how to get the job done (this is how they smell you). All this adds up to disaster, this is then compounded by the not so good IM’s selling their ‘snake oil’ wonder cures that leave overworked business owners, poorer, not any wiser and still overworked and overwhelmed. There are many good IM’s out there that give sensible advise and even some of the tips I will share with you here such as Tim Ferris in his book ’4 hour Working Week’ – If you have not read it i recommend you go by a copy now.
Ok now i have that off my chest, I would now like to offer you a few tips on how to organise your self first, so that you know how to organise an outsourcer.
1, make a list of everything that needs doing.
2, divide the list up first by the things you like to do and those you do not.
3, divide the list of things you like to do by the things you are just plain no good at even though you like the. All the things you like but are not good at add them to the list of things you do not like doing.
4, look at the list of not good at and do not like and sort it by the things that could be outsourced, for instance if on that list it says go to the suppliers for more product each week – then sorry you will have to suck in and do this yourself or hire someone in your Country to do pick up and drop off delivery for you, however if you have email, accounts, invoices, advertising etc on that list then these things are prime candidates for outsourcing.
5, once you have identified what can be outsourced group things by job type i.e admin & office duties, Web development etc.
6, If your tasks are mainly admin this tells you that you need a VA (Virtual Assistant) if it was mainly advertising it tells you that you might need a marketer and so on.
7, sit down and clearly define the exact tasks you require doing – THIS is the KEY to your success as an outsource buyer. So if it is reading email and separating it so that you only read necessary email and that the VA is the person who responses to all others so be it.
8, Make your ad concise and to the point, list the skills necessary to do your job. Make sure when people apply that you ask for C.V as you would if they were in the same place as you, ask questions and ensure proof of employment and qualifications – this is easily done via email as good people will email copies of certificates or employer referrals. Main thing to remember here is DO NOT be afraid to ask.
9, Interviewing out of the way never pay for work upfront always pay one week in arrears this ensures that your work gets done to your satisfaction before you pay and also ensures your outsourcers compliance and best effort. Never agree to upfront fees or partial payment or shoddy work. If you can avoid it never pay by the hour as this is where it can get really long and drawn out particularly if you are hiring any sort of web developer. Last thing to remember here is to put them on a trial basis first if you interviewed two good people put them both on a trial and see which one performs best, then chose to keep that person.
10, Be prepared to spend time with your outsourcer to ensure that they are doing the job properly and that they understand how to do the work, just like any trainee they can only do the job once they understand it, so build it into your plan. Do not just assume that because they are qualified they know everything about you and your business and how it runs. If you want to be successful at outsourcing you must understand this.
Hopefully these tips will make outsourcing easier for you, I know from past experience with outsourcinghow difficult finding good people can be, how hard it is to explain things and why the tips i am giving you here are important, I guess it is experiential learning that allows me to give you these tips as for me I found books like Tim Ferris’ too late in the day but did use it to get a better handle on process modelling for outsourcers and like all things you will find a multitude of not so good people for your job before you find the right ones and then your set.
How to stay focused and be successful
Nov 14th
Recently there was a survey on business’s and one its objective was to find how they related and created value for their organization and people. Even though the approach and methodology were different it boiled down to one area and that was Focus. If you want to get the best for yourself and your team, producing effective results, then you got to be focused which is related to talents, time, and efficiency.

Focus on the Important
When you feel the need of focusing on the important and rekindle the “first love” or zeal you had the initially when you started the business, then it automatically blocks out the rest of the distractions.
Focus on what you can do
Focus on your abilities and take advantage of them. Of course there is the factor of delegating work to the team, but you will see more results when you focus on what can be done by you.
Focus on less things
You need to take the big blocks and break them down into smaller pieces and don’t let them weigh you down. See that you don’t have to do it all, get someones help and delegate the required tasks which can help you focus on maintain better results.
Focus on the goals
Get your goals in place and write down somewhere you can see them. Just make sure they stay on your mind. Once you lose focus on your goals, it can be de-motivating. Please make a note not to judge other people’s goals and visions, it should be primarily yours.
These are some of the simple ways of staying focused in your business and the techniques about staying focused are generalised. If you feel this article was of help to you and wish to leave a comment, please do or for professional help Visit The Internet Business Coach website and one of our business coaches will get in touch with you.








