Posts tagged Outsourcing
4 Tips To Help You Outsource Successfully
Aug 21st
As your business grows, the complexity of the tasks involved increases quickly. There are some core business activities, which require greater focus compared to some other non-core business activities that although important are better dealt with by a professional in that area so you can free up time to concentrate on customers.
As a business, if you are running your own website, there are a few of these activities which can be outsourced. Outsourcing gives you to the freedom to concentrate on being in business not working on all aspects of your business however there are issues that you need to consider before outsourcing your work. This post looks at some of the key points you need to ensure you take care of if your outsourcing exercise is to be successful.
Specify your keywords before outsourcing content
The content of your internet business website must be aligned with your business ethos and at the same time should incorporate Search Engine Optimisation. If you are outsourcing your content development, then you should be very explicit in explaining your business objective and be very exact in specifying the keywords related to your business.
You can make use of various online tools like ‘Google keyword tools’ to find the popular keywords related to your business category. A third party may not be as knowledgeable about your business as you are, so it is better that you give them the keywords which needs to be use in the content. It might take you some time to research this thoroughly but the end results achieved are very effective if the content then becomes more honed to your business.
Get involved in your business website design
The creative part of the website is its overall design. Although a third party web designer may be an expert in this work, he does not know your business so you must specify your requirements fully and in detail on paper for them to follow, this gets ride of the ‘he said, she said’ syndrome.
You should always decide on how you website looks and if it is in keeping with your customers’ viewpoint, if the web designer whats to give you something that your clients will not like i..e a design or flashy swirly etc. Regardless of what the web designer thinks go with your gut you know your customers he does not if they will not like it do not let them put it in.
Any images, videos or links you put on the website must be put in such a way that they represent your true business value. If you have sales and marketing people get them involved in this task as well.
Communication is the key
All the points above are important but will not work unless you ensure you use ‘effective communication’ between the outsourcer and yourself. There must be two-way communication on a regular basis so that both parties understand fully each other’s requirements and expectations.
Communication is also necessary for continuous improvement as per the changing market scenario. All reports must be sought from the outsourcer and should be comprehensive so that you have a paper trail (e-mail trail) to establish quantity and quality of work and also if you decide to go to another outsourcer you can ensure they are not repeating previously covered work.
Any improvements sought for on the outsourced job must be communicated to themin writing as well as verbally for clarity purposes and again for accountability. This should be given in a timely manner so the outsourcer can have plenty of time to incorporate them.
Gauge the Return On Investment beforehand
The objective of outsourcing is to save your time and keep cost whilst doing so to a minimum while extracting the maximum benefit for your company. If you recruit full time staff for tasks then it would not be an economical option for a small business. So, it is imperative for you to decide how much cost you are saving by outsourcing and what are your returns.
You should bear in mind that the profits expected from outsourcing must be higher than the expenses associated with it. At the same time, the quality of your content must not be sacrificed on cost. The return on investment should be measured in terms of the number of visitors to your site, sales and lead generation which should be monitored closely. If you are not able to do this then a good internet business coach or internet consultant will be able to help you to judge the performance of your outsourced work.
Outsourcing SEO tasks helps you to achieve economic efficiency, brings in expertise of the experienced third party players and above all saves your precious time. All you need to do is a bit of homework and some amount of timely monitoring.
Hiring A Freelancer
Jun 12th
Running a business is a difficult task as you need to monitor numerous tasks and formulate a strategy to optimise the quality as well as the cost of your business operations. In traditional business all operations are looked after in-house. However, present day businesses deal with many complex operations which can make it hard to look after all of them simlutaneously in an effective manner.
This brings us to the concept of ‘outsourcing’ to a freelancer, which is the process of involving an external party to handle a specifc task for your business. It is basically a contract given to the third party to handle some or possible all the different elements of your business. Outsourcing/freelancing is a recent phenomenon and has many advantages in it.
One of the main objectives of outsourcing to a freelancer is to save on costs. When you hire someone to do a specific task who is already skilled in that area, it can potentially save the administrative and training costs on your part as well as allowing you more time to concentrate on what you do best. Apart from the aforementioned benefits you should also find labour available at a lower cost.
You may not want to hire sometimesfull time as you have no need i.e. you may have a small requirement for a particular project wherein hiring full time employees and getting them trained proves more costly than outsourcing the job to a freelancer. If this is where you are at the first thing to do is clearly identify that task and its specifics so that you can write a clear, concise and informative job post.
No business is expected to have full expertise and specialisation in each and every business operation. The idea of hiring a freelancer is to gain that specialised skill temporarily in order to complete your job. You should accept no less than the industry standard, from your freelancer unless you want to. This can be achieved through interviewing them, asking for proof of qualifications and any industry traing or portfolios, the good freelancers will not mind these questions the bad ones well seem to disappear.
The better freelancers will welcome these questions as they probably perform similar operations for multiple clients, hence it is easier for them to prove the standard of the work output. One of the great things about freelancing is that the freelancer is on a contract that must be completed satisfactorily before they are paid which makes them legally held accountable for the quality of work, clearly more of an advantage than having someone fulltime.
Outsourcing gives you multiple options to choose the best freelancer suitable for your requirements. Once you choose the right organisation or a person to perform your job, you can then concentrate on your core business activities. It also provides you the flexibility in your business strategies. If you want to expand, you can hire third parties on an ad-hoc basis to meet sudden challenges or if later on the size of your business decreases, you can easily stop employent of your freelancer.
Hiring a freelancer allows the inter-mixing of resources including human capital among two or more organisations and hence overall knowledge base of a business expands. Thus, a business can flourish even if it is dependent on hiring freelancers who are not a part of it.
Freelancing has shown very good results in the past and is beneficial for both main business owner and also for the freelancer who might otherwise be unemployed . All you need to do is to identify the job to be performed and then choose from the vast array of sites online to help you find a freelacer i.e. freelancer.com, guru.com, limeexchange.com etc to get the right freelacder for your job.
Outsourcing is ‘Not Easy’ contrary to what some IM’s are telling you.
May 28th
First off there has been a surge of recent towards pushing outsourcing from all quarters and some give good reasons to do it. Others however have jumped onto this bandwagon promoting services either they know little about having not really outsourced or have been doing it so long that they have it down to a tee so YES it is easy for them because lets face it they pay outsourcers to find outsourcers to do the job for them.
Now it might sound like I am bashing IM’s and outsourcers, believe me here when I say I am not, just stick with this a bit longer and you will see where I am going with this.
Outsourcing is an really great way to get more of your work done in a short space of time and basically many of the jobs that never get done or get done poorly due to your inexperience at them can be done for you by an outsourcer, which can be invaluable to your business. The cost savings as compared to getting help in your main country of residence is a major benefit. I am in the UK and if I were to employ someone to do a weeks work here 9-5 it would cost me a pretty penny whereas if I look to outsource to a person in another Country (typical choices when cost is involved are India, The Philippines and Eastern European countries although their prices are starting to become as expensive as the UK) I could get help for half the cost.
Now here is the rub, if you have never outsourced before you can find yourself in hot water quickly as some outsourcers can smell a newbie a mile off and will take you on the long journey to the never-ending hourly rate of no return
Seriously when starting out with outsourcing many business owners are not really sure what they should outsource or how to place the ad to hire an outsourcer and worst still how to give instructions to the outsourcer on how to get the job done (this is how they smell you). All this adds up to disaster, this is then compounded by the not so good IM’s selling their ‘snake oil’ wonder cures that leave overworked business owners, poorer, not any wiser and still overworked and overwhelmed. There are many good IM’s out there that give sensible advise and even some of the tips I will share with you here such as Tim Ferris in his book ’4 hour Working Week’ – If you have not read it i recommend you go by a copy now.
Ok now i have that off my chest, I would now like to offer you a few tips on how to organise your self first, so that you know how to organise an outsourcer.
1, make a list of everything that needs doing.
2, divide the list up first by the things you like to do and those you do not.
3, divide the list of things you like to do by the things you are just plain no good at even though you like the. All the things you like but are not good at add them to the list of things you do not like doing.
4, look at the list of not good at and do not like and sort it by the things that could be outsourced, for instance if on that list it says go to the suppliers for more product each week – then sorry you will have to suck in and do this yourself or hire someone in your Country to do pick up and drop off delivery for you, however if you have email, accounts, invoices, advertising etc on that list then these things are prime candidates for outsourcing.
5, once you have identified what can be outsourced group things by job type i.e admin & office duties, Web development etc.
6, If your tasks are mainly admin this tells you that you need a VA (Virtual Assistant) if it was mainly advertising it tells you that you might need a marketer and so on.
7, sit down and clearly define the exact tasks you require doing – THIS is the KEY to your success as an outsource buyer. So if it is reading email and separating it so that you only read necessary email and that the VA is the person who responses to all others so be it.
8, Make your ad concise and to the point, list the skills necessary to do your job. Make sure when people apply that you ask for C.V as you would if they were in the same place as you, ask questions and ensure proof of employment and qualifications – this is easily done via email as good people will email copies of certificates or employer referrals. Main thing to remember here is DO NOT be afraid to ask.
9, Interviewing out of the way never pay for work upfront always pay one week in arrears this ensures that your work gets done to your satisfaction before you pay and also ensures your outsourcers compliance and best effort. Never agree to upfront fees or partial payment or shoddy work. If you can avoid it never pay by the hour as this is where it can get really long and drawn out particularly if you are hiring any sort of web developer. Last thing to remember here is to put them on a trial basis first if you interviewed two good people put them both on a trial and see which one performs best, then chose to keep that person.
10, Be prepared to spend time with your outsourcer to ensure that they are doing the job properly and that they understand how to do the work, just like any trainee they can only do the job once they understand it, so build it into your plan. Do not just assume that because they are qualified they know everything about you and your business and how it runs. If you want to be successful at outsourcing you must understand this.
Hopefully these tips will make outsourcing easier for you, I know from past experience with outsourcinghow difficult finding good people can be, how hard it is to explain things and why the tips i am giving you here are important, I guess it is experiential learning that allows me to give you these tips as for me I found books like Tim Ferris’ too late in the day but did use it to get a better handle on process modelling for outsourcers and like all things you will find a multitude of not so good people for your job before you find the right ones and then your set.







