Coaching For Success
Posts tagged Prospects
‘Webinars – Can Be An Effective Marketing Tool’
Jun 9th
Webinars Can Be An Effective Way To Promote Your Small Business
Before adopting any promotional strategy for a product, a lot of data collection isdone to understand how a customer perceives the product and its promotion. The objective of any promotional campaign is grab the attention of a potential customer and in the most effective manner so that it attracts them to ultimately buy the product.
There are a number of different media used for promotion like print media, online media, radio, television etc. And accordingly the promotional message can be visual, audio, a combination of audio and video or a dynamic audio-visual combination in an interactive mode. A method of dynamic audio visual is a webinar. Webinars are an under utilised method of promotion in the online advertisement arena.
In simple words, a webinar is a presentation which can be used to tell people about your product in the form of visuals with audios, online with an audience watching. Research has shown that a person retains information more effectively if they watch it as well as listen to it. That is why webinars are a very useful tool. In fact, their ability to reach a large number of people makes them an amazing online medium to promote your product.
The success of a webinar depends upon the message conveyed through it and the manner in which it is communicated. Some basics can help you build a successful webinar as not all methods of webinar work. Below are a few guidelines for you if you decide to use webinars, the information is for both products and services as both can be promoted via webinar.
‘Guide and not teach’
Before making a presentation through a webinar, the target audience must be carefully selected and invited. It is advisable to have an informed audience who is genuinely interested in your product. Because your audience is well informed, you must refrain from making a sales pitch in front of them. Instead, you should respect their previous knowledge and guide them in such a way that they are impressed by your product through their own judgment. That way, you don’t teach them about a new product but you guide them using their prior knowledge to naturally allow them to see your product as the one to buy.
‘Set clear objectives and goals’
As seen above, the audience must be guided to your product. In order to accomplish this, you must also be able to relate their problems to your product as the solution. In order to do this you must start with understanding the existing problems and the needs of your customers. It should be clear cut that what you offer is what they need and this and only this must set the objectives and goals for your webinar. A clear definition of the objectives that need to be met is crucial for a good webinar.
‘Relate to customers’
Once the objective is set, then the content is developed. If you can make the audience relate their needs to your offering, then you are in a winning situation. The whole presentation must focus on gentle persuading them that the solution you are offering is precisely what they are looking for. In the process, you must respect the prior knowledge of the customers by align your objectives with their interests, do not be over pushy in the content or start to make it a sales pitch, rememberto be informative, authoritive on that particuliar problem and friendly, if the audience feel you speak from authority the natural tendancy is to listen and take onboard what is being said so that they end up purchasing from you. If they feel it is a sales pitch they will not bother – you were warned 
There are a lot of online service providers for webinars like-On24, Citrix gotoWebinar, and Cisco WebEx; choose the right service provider depending on your needs and budget, trial them first if you can, as many now do a free trial period. Webinars have great potential to raise your company profile and also help sell your product. Like all marketing strategies, it must be implemented in the right way for it to work so your business can take advantage of such an effective tool.
Advertising Online: Preparing for this Holiday Season
Nov 4th
This is best time to have a strong advertising drive, online since the holiday season is fast approaching in the next few weeks. Most of the consumers spend at least 5 hours on the internet daily according on an online survey and that is 40% of the respective media time in comparison to Television, newspapers, magazines, radio, and regular advertising and the internet accounts for typical media for most developed countries. The main key is to buy space on sites that will put your advertising in the correct context, since prospects who go online will see your ad and most likely to act on it.
According to the survey, half of the respondents plan to spend as much or more than they spent online during the previous holiday season. Most of the them also plan to go online early, with nearly a third of respondents planning to begin their online shopping before Christmas and Thanksgiving.
Consumers who go online on or before the holiday season, go there for the following three main reasons:
1. Access to shopping online which is convenient
2. Reviewing and comparing product pricing and features
3. Getting gift ideas.
Not to forget, most Credit Cards even offer attractive cash back offers and rewards as points in certain programs. Online advertisers can take online shoppers cues from this outcome and to support and track their marketing programs based on key online shopping patterns.
When you start looking for some marketing space on different websites, be sure to do your own investigation and ask many questions before you buy. Make sure that the site is somewhat related to your area, and also make sure that they will place your ad appropriately throughout their site so that it gets the attention it deserves.
Your local audience should be targeted the most. The primary key to success for marketers is guaranteeing the ease and speed with which their customers can make a purchase. However, it is equally as important for marketers to precisely predict day-to-day purchasing volumes so that existing order placement and fulfillment processes are reliable. If you have any questions or if you feel you want to leave a comment, please contact us at http://www.theinternetbusinesscoach.co.uk and a business coach will contact you.
The Foundation Stones of a Successful Internet Business
Oct 27th
Business Vision
The best way to communicate your internet business vision is to make it simple, so that it would become more essential to you and your team. When your business vision is effective, you attract more desirable customers and clients. Make the vision profound and simple to understand, so that you would get your vision seen and heard by others. The Result would be decisions and goals would be in alignment and synchronized, which leaves out conflict and ineffectiveness.
Measuring Performance
Revenue and a healthy profit are very essential for any internet business. But, how well did the business fare for the past one year? It is crucial that you know your business, metrics, and a place for continual improvement with a measurable system that will stimulate action in important areas of the business. Goals, Priorities, and time should be measured. Even though your vision is challenging but achievable you can reach your goal and monitor your bottom line. Then list the factors that are important in the industry. If your performance is measured right, then you can know how to enable your internet business to perform much better, and you will know where you are, where you are going, and how you are doing in your business.
Lead Generation Methods
You can create sales leads by getting a written profile of targeted prospects, a list of potential customers, and the method of reaching them. You can use advertising, Mail publications, Newsletter, Seminars, and Cold Calling. You can generate interest from Customers and how to turn your leads into Customers.
Cold calling It is very effective for sales lead generation when done properly. If you are consistent by prospecting for leads by phone, then you will consistently and successfully generate sales leads. Once you use these methods, you can generate more sales opportunities to turn into new business, meaning greater sales profit and revenue for your internet business.
Service Delivery & Customer Service
Service Delivery should tap into marketing, business, and research to provide the best practice of wealth of knowledge about customer service. Customer Service addresses a range of topics that are essential in today’s business competitive environment. The topics include, but not limited to Customer Expectations, Customer delight, Satisfaction, Loyalty, and addressing cultural and regional differences, by including proven strategies for recruiting quality service executives which correlates to service performance. This analysis identified both current customer relationship management-related competency levels in the workforce and estimates of required levels to make customer relationship management effective in your internet business.
Customer Retention
Customer Retention relies on Customer Experience and satisfaction. As per statistics, it is proved that you can save 10 times in your budget by retaining them, than by acquiring new prospects. Internet Business needs to redo and rethink business strategies, since in the past importance on Customer Retention was not on priority which led to many disloyal customers. With so many choices out there, the deciding factor in loyalty is the customer experience in itself. Contact the Internet Business Coach to learn more about retaining your existing customers and creating Customer satisfaction and delight.
