Coaching For Success
Posts tagged Social Marketing
Show The World Who You Are With Video Marketing
Aug 30th
Video marketing is now one of the quickest and fastest ways to let potential clients and customers know who you are and what your business is about. It is also very cheap to produce and easy to upload to the web and in most cases has virtually an immediate impact on your websites traffic.
Did you know that up to 75% of Internet users prefer watching videos online to reading articles? In other words, all they need to know about you and your business can be summed up in a video presentation that gives your internet business all the jump-start it needs to keep them coming back for more. People talk about video marketing as an effective means to conveying your marketing personality and brand.
Videos work better more often than text because more people tend to respond better to visual representations. If you think about ads on your TV even though you may go and make a cup of tea through them the fact is 65 – 80% of people have full recall of an ad. The reason for this is simple – people’s attention spans are short, so are the ads. Generally speaking a TV ad is 30 secs – thats all the time any advertiser has to make an impression and get people to recall their product or service, this is all the time they have to turn a potential customer into a paying customer.
You as an internet business owner should be thinking the same, your video marketing campaigns should be , short, sharp and to the point if you want it to be remembered. if you cannot say it in a minute then you need to rethink your ad. On the internet a video can make the difference between being good and being great, being visible and being invisible.
Some internet business owners have beautiful text based sites which bring in customers no problem, others have not so good looking web sites that have video which bring in even more customers this is because the video made the difference. Search engines love videos and generally videos show higher in search engine results and online, visibility is everything.
Statistics Clearly Show A Rise in Internet Video Viewing - Image Courtesy of eMarketer.com
If a picture can tell a thousand words! Imagine how much more a video marketing your product or service can do for you. You can have spoken content in your video conveying your product or service, there can be inviting music in the background to give listeners a mood lift, you can showing your expertise in your field to selling your brand and most importantly you can use footage of your clients’ experience savouring your products or services. All this with just a one minute video clip!
A site that is text based relies on visitor’s attention being caught by visual images or by reading the text, which is no problem if you can get them to stop long enough. Any good internet marketer or internet consultant will tell you you have approximately three to five seconds to make an impact on your site opening or people will leave.
Now most business owners believe that putting a video online is difficult or has to be some work of art but this is really not the case and should not hinder any small business from using video, I mean it’s no big deal to grab your camcorder and film scenes of your business’ day to day natural life. This creates a wonderful effect of being right there, where all the action is taking place, just by viewing a presentation video.
How do you publish the video? – Simple! – There are many huge sites like YouTube, Vimeo, Livestream and Google Video where your infomercial can really stand out. You can use theme to your advantage by publishing your videos on multiple platforms which is a common strategy, as it increases your exposure seven-fold so you become highly visible and not only that!
People are attracted to video it is natural for most people to be pulled by things that stimulate the senses, in the case of video marketing it is sight , sound, and mental perception. Video marketing can keep your customers informed and ensures potential customers see you in a better light.
Only you can make your internet business a marketing success, you need to add video marketing to your arsenal and get your company more visible to grab those clients. Are You Ready? Get set… GO and try it out!
Twitter and Internet Marketing
Aug 17th
One of the best ways to promote your business today is using Twitter. Twitter has over 10% share of the social media market, now this may seem tiny in comparision to Facebook but in real terms especially for a small business this is a very large audience to which they can introduct their products or services to if done correctly.
When you first stat using twitter you have to build relationships and trust, this translates for many people into having as many Twitter followers as you can. This is not necessarily true. Sometimes it is far better to be selective of who you follow and who follows you in order to make Twitter work well for you as targetted traffic means more chances of a sale.
Every time you wish to promote a new product or service, you can tweet all your followers. People can then read your tweets and follow the links that go to your website or your online store. They can also re-tweet messages to people who follow them, thus you have free promotion. You do not need to invest money into such a campaign and if done correctly the results can be very profitable.
Although many people feel that lots of followers equals trust and to the greater part it does many of these people will not necessarily be targeted followers and therefore it is your best interest in getting followers to do some research and find people and groups that are interested in your field and target those people and groups. By doing this you greatly improve your chances of getting new customers looking for your specific product who will be receptive to your tweets on new products or services and these people will be more likely to follow the link back to your website.
One of the most salient features of Twitter is the easy connection with your followers. This micro-blogging platform allows real time communication with your potential customers. Asking questions is the easiest way to highlight your services or products. It is a great way to start a conversation and many other Tweeter users can jump in and offer their opinions.
Social Media Market Share Courtesy of AddtoAny
Twitter is the closest application to replicate our thought patterns. It operates on chunks of information, not on large blocks of text such as blog posts or articles, much like our thoughts. Our mind cannot focus on only one thing for a long time and diverse thoughts criss-cross our mind at any given time. Twitter, with its limitation of 140 characters per post, mirrors what goes on in our minds. Thus, it raises your receptivity, unlike a longer post. Twitter communication is almost like telepathy. You are permanently in touch with other people’s thoughts, as if they were whispering voices in your head.
Marketing your products this way has great benefits, because you can instantly convert leads into clients. The trouble with selling your products to strangers is that you do not know what they are thinking of, so you can anchor them towards you. Enter Twitter! With everyone’s thoughts on the table, you can easily align yourself to their state of mind and offer a solution to their problems; the solution being your product.
There are also certain drawbacks associated with Twitter. It may seem confusing at first or just another distraction in an environment already saturated with other social media platforms. You may also need a large investment of time to build a followers’ base. However, it is undoubtedly, a channel where you can start conversations about your business. You can learn what your prospective customers are saying about a specific topic.
The key is to select useful information for you and promote useful products and serives to your targetted audience. Twitter can certainly help you build your brand and decrease costs related to marketing.
