Magento Commerce

Magento Community Edition

Magento is an ecommerce platform, if you sell products then this maybe the software for you. Magento allows you to build either a single store or a multi-store (multistore is where you may sell products in different catogeries i.e. clothing, furtniture, electrical goods etc, but instead of mixing them all into a single store you can have one cart feature one backend with mutiple front end sections each specific to a product set as in our example).

The design work on Magento is very beautiful and with the right design team like The Internet Business Coach your web store can truely do your ideal and business brand justice.

What could this mean for your business?

Imagine being able to showcase your products by section, to your prospective clients you seem like a larger, more reliable and ultimately more trustworthy company to do business with, this can lead to more sales.

Magneto is one of the richest feature set commerce platforms around and comes in two editions community edition for small/startups and Enterprise for medium to large businesses. Below is an overview of some of the features to be found in Magneto:

Marketing Promotions and Tools

Magento enables the efficient creation of a variety of promotions to increase conversion rates.Coupled with powerful tools such as Up-Sells and Cross-Sells to increase your Internet business' average order value helping to increase your online sales.

Site Management

Manage multiple stores from one administration panel, including the ability to manage localised/international versions of your sites.Magento's one-click upgrade process allows for seamless upgrades to from community to Enterprise or new Magento versions.

Catalogue Management

The flexible catalogue system includes various options for the display of items, while products can also be imported and exported for batch updates offline.

Full Catalogue Browsing

Features such as Layered Navigation, Product Comparison and Reviews & Ratings allow customers to find the product right for them.

Mobile Catalogue Browsing

Ever tried to reach the on-the-go market, with Magneto's mobile featues you can, simple enable M-Commerce with mobile-optimised versions of your site to attract and convert customers on the go. Automatically detect mobile browsers and show the mobile-optimised version of your site and provide either the full site catalogue or a smaller selection of products tailored for the mobile customers.

Mobile transactions will grow exponentially over the next 5 years, and Magento enables retailers and manufacturers to provide customers with a fully mobile, multi-channel experience.

Analytics and Reporting

Magento's backend reporting suite provides information into the store performance to enable actionable changes to react to your customers needs, and out of the box integrations with Google Analytics and Website Optimizer allow for further insight into store performance and the ability to run A/B and Multi-Variate tests.

SEO

Attract new customers with Magento's Search Engine Friendly(SEF) URL structure and SEO tools.Built from the ground up to support SEO, Magento auto-generates SEF URL's, even down to the links in the Layered Navigation, sitemaps for search engine submission as well as for display on site, and a popular search terms page.

Multilingual

Magneto allows you to translate your Internet business website into over 60 languages and supporting multiple currencies, taxes and payment methods, Magento allows for full internationalization of your online channel.

Customer Services and Management

Magneto gives customers the ability to save items to a wishlist and share with friends and family, access and edit their contact information and address book, and view their Ratings & Reviews and Product Tags (a bit like Amazon).

Backend tools included in Magento mean that customer service agents are able to view customer account information, including not only the order history, but also items in customers' shopping carts and wishlists, to effectively answer questions and complete orders for customers via the Call Center dashboard.

Order Management

Allows you to View orders, create invoice/receipt and shipment records for Sales orders and issue Credit Memos (refunds) for customers. Customers can re-order previous orders from their account, while administrator users are able to view full order histories and create orders in the backend.

Checkout, Payment and Shipping

Guest Checkout is a one-page checkout process with the ability to integrate with a variety of payment gateways and alternative payment methods, Use any of the following:

# Integrated with Amazon Payments (Checkout by Amazon and Amazon Simple Pay)
# Integrated with multiple PayPal gateways: Website Payments Standard, Website Payments Pro (Express and Direct), Website Payments Pro UK (Express and Direct), and PayPal PayFlow Pro
# Integrated with Authorize.net
# Integrated with Google Checkout (Level 2)
# Saved Credit Card method for offline payments
# Accept Checks/Money Orders
# Accept Purchase Orders

in fact there are so many payment gateways - far too many to mention here we thought we

would give you the link to Magento's payment gateway page

Magento allows flexible shipping which displays real-time carrier rates, with support for account specific rates, flat or table rates to your customers.

There are so many features in Magento that we just could not name them all, if you would like to get the feature set please download the PDF here

Alternatively why not contact The Internet Business Coach for more Information on how Magento commerce can be used for your business.

Here are a few well know businesses that use Magento